The event will explore in-housing’s origins, its successes and its failures, and how 12 months of in-home impacts the future of in-house.
The last 12 months have spurred an acceleration of marketing's digital transformation, and audience behaviour has changed. The significance and sophistication of specific channels has changed. The webinar will ask in this landscape, how do marketers navigate a new breed of challenges including building effectiveness over efficiency, leveraging distributed capabilities in a remote-working world, and how to make use of first party data.
Nick Howath – CEO at The&Partnership
David Parslow – Group Marketing Director at TalkTalk
Sarah-Taylor Jones, Head of Marketing at Hermes