Want to work for an agile and entrepreneurial business that’s part of a wider FTSE 100 listed group?

Want to help businesses in their move to a more positive environmental impact?

And work in fantastic offices on a hybrid and flexible basis?

Our client is a market-leading renewables business who need a strong B2B Marketing Manager to help support the Head of Marketing. With ambitious growth and acquisition plans, they’d like a proven commercial B2B marketer with experience e

The role:

• Create and deliver the strategic marketing plan for B2B renewable technology propositions.
• Drive brand awareness and lead generation marketing activity based on data driven decision, targeting high energy use customer segments identified through sector/customer/demographic insights.
• Develop and lead the online content strategy for solar energy systems installed services.
• To work closely with the Leadership Team, Renewable Energy division and key acquisition project stakeholders to deliver integrated strategic plans to achieve shared KPI’s and 3-year plan.
• Be customer focused, creating and delivering engaging, results driven campaigns from acquisition through to nurture and cross sell, across all available channels. 
• Understand the basics of referral mechanics, conversion optimization and SEO, and expertise in these channels is highly desirable.
• Highly data-driven and have strong data skills, with a deep desire to understand users and improve their experience at every opportunity.
• Research, translate and communicate industry and customer insights to internal stakeholders, and utilise to inform proposition development and campaigns
• Set and deliver goals/KPIs for all marketing activities with evaluations and ROI to be measured and reported monthly - continual ROI and performance improvement
• In line with the company’s vision, analysis and proposals for business growth opportunities, which would contribute to incremental profit for the business

The candidate:

• Educated to degree level or equivalent in a marketing or business related subject
• 5 years marketing experience, preferably in a B2B or similar environment
• Experience in Renewables, Manufacturing/Industrial would be advantageous.
• Fully experienced with significant evidence of having developed effective customer insight and translated this into successful customer propositions and initiatives
• Fully confident in preparing and delivering marketing and campaign activity plans
• Commercially astute and able to demonstrate ROI
• Evidence of having delivered effective multi-channel marketing activities, including website, SEO, PPC, EM, DM, PR, social media, business development/sales collateral, etc
• Highly influential individual with strong stakeholder management skills, with experience of working successfully within a matrix management structure
• Solid project management skills
• Effective stakeholder and relationship manager with expert communications skills
• Highly numerate with budget management experience
• Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed
• Preferably holds a post graduate marketing qualification

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.