CRM Manager - Lifestyle Brand

London - Hybrid

£50,000 - £60,000

Would you like to work for a sustainable brand who…

Use 100% recycled materials and biodegradable packaging?
Partner with multiple charities and donate a percentage of their profits?
Have been recognised for their achievements and won charity awards?

If your answer is ‘YES!’ then read on!

Having been established for just under 10 years, this eco-friendly lifestyle brand has seen huge success having expanded their product lines and service to a global level across 5 key markets.

You will sit within a highly motivated and successful marketing team spanning across CRM, Digital and Design and be responsible for managing a Marketing Executive. The team shows no signs of slowing down having grown 60% in the last 2 years.

Your role as the CRM Manager will include taking responsibility for retention across Email and SMS as well as lead on the commercial strategy to increase revenue through automations and broadcast campaigns. Your background in automations and retention will support your success in this role as well as being data-driven and able to effectively utilise insights.

Benefits:

25 days holiday (plus bank holidays)
Private Health Insurance
Individual learning and development budget
Cycle to work scheme
Flexible working - 3 days working from home

Key responsibilities:

Develop and instil and ‘test and learn’ approach using A/B testing for multiple campaigns
Create a segmentation lifecycle strategy from welcome through to reactivation
Manage and optimise campaign content across multiple markets
Improve lifetime value, AOV and repurchase rate
Report on retention, revenue, channels and metrics
Analyse current data sets and execute a strategy to improve key metrics

Key skills:

Experience in a high growth D2C e-commerce business
Previous line management experience
Commercially-minded with a strong understanding of data sets and reporting
Multi-channel knowledge and experience including Email and SMS
Proven track record of instilling retention and loyalty initiatives with high success rates
Highly organised with excellent communication skills to execute campaigns in line with marketing calendar
Ability to work within a fast-paced environment and collaborate with multiple teams

Did you know the average person spends a third of their time at work? Scary, huh? Make sure you’re in a job you love - apply now!

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Job description