CRM Specialist

Circa £38k

Hybrid working

Liverpool (easily accessible on public transport & free parking)

Forward Role are working with a rapidly growing, creative, international, retail business to recruit a CRM Specialist to replace someone who has recently been promoted.

The business:

• Biggest supplier in their industry and sell some of biggest brands
• 19 websites and over a million social media followers
• Love to promote people - huge potential for this person to progress and grow the team as the business continues to grow
• Fun place to work with a great culture and a supportive, diverse, in-house marketing team
• Offer early finish on a Friday, casual dress code, social events, fancy dress and much more!
• With resources and budgets to pursue projects and an appetite for growth they encourage their people come to the table with new ideas.

The role:

Reporting into the Marketing Manager and managing an email marketing executive, you will assist in driving the email and marketing automation plan via the formation, optimisation and launch of marketing campaigns through email and web for both brands.

Responsibilities:

• Help in filling the campaign schedule
• Create and deliver email and web marketing campaigns
• Use marketing automation software to create thorough workflows
• Target and segment in-line with overall strategy
• Coordinate with the design team and copywriter to guarantee emails are effective and on brand
• Examine results, A/B test and optimise upcoming emails based on results
• Driving email marketing forward with fresh ideas and improvements
• Produce insightful reports

What you will need:

• Experience working with a marketing automation software
• Ability to set up campaigns and workflows and make frequent modifications to increase metrics and revenue.
• A methodical mindset, enjoy getting stuck in, motivated, enthusiastic and can work individually and use initiative
• Brilliant written, analytical, and creative skills
• Attention to detail
• Time management and organisation

For more information and to register your interest, apply now!

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.