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Job description

Head of Brand Marketing

Head of Brand Marketing

£70,000 - £80,000 plus benefits

North West with hybrid working

This is such a great time to join this multi-channel retailer and shape the next 3-5 years. They have some important projects to complete and this role will play a pivotal role in defining where the brand will be in the coming years. Reporting into the CMO, you will shape and drive the brand channels including content, social, PR, ATL/TV whilst having a digital first mindset.

Role responsibilities:

  • Develop an expert understanding of the brand, customer and target audience. Acting as brand guardian, and an enabler and source of guidance to internal departments and external partners.
  • Brand activation across consumer PR, celebrity & influencers, brand partnerships
  • Organise, control and manage the flow of projects ensuring brand quality is maintained and brand objectives are met
  • Commercial direction and delivery of TV ad campaign assets
  • Successfully work with high volumes of marketing material, across print and digital
  • Deliver impactful brand content for use across the business
  • Work to deadlines and deliver content asset brief requirements for the marketing team
  • Devise and execute the social media strategy across all platforms.
  • Developing a content plan which reflects external cultural trends relevant to audience insight, with a focus on driving business communication goals.
  • Liaise with the performance marketing team to leverage and optimise paid social activity.
  • Stay abreast of platform changes and developments working to continuously enhance our reach, following & engagement. 
  • Measure campaign effectiveness and KPI’s to drive continuous improvements in strategy and output.
  • Track review and analyse ROI on all brand activations, recommending future data – led optimisations & learnings
  • Assist in the management of brand budgets with ownership for campaign & agency specific budgets

Skills & experience:

  • Experience in a senior level role, ideally within multichannel digital led fashion/ apparel businesses which have experienced rapid growth / transformation
  • Strong e-commerce environment experience
  • Minimum of 7 years experience
  • Extensive experience working on PR / influencers campaigns, either inhouse or through agency management
  • Demonstrable experience of successfully managing social media channels
  • Strong understanding of digital marketing & ecommerce – demonstrating a digital first mindset
  • Excellent written and verbal communication skills, being able to influence