Head of Brand Marketing

£70,000 - £80,000 plus benefits

North West with hybrid working

This is such a great time to join this multi-channel retailer and shape the next 3-5 years. They have some important projects to complete and this role will play a pivotal role in defining where the brand will be in the coming years. Reporting into the CMO, you will shape and drive the brand channels including content, social, PR, ATL/TV whilst having a digital first mindset.

Role responsibilities:

• Develop an expert understanding of the brand, customer and target audience. Acting as brand guardian, and an enabler and source of guidance to internal departments and external partners.
• Brand activation across consumer PR, celebrity & influencers, brand partnerships
• Organise, control and manage the flow of projects ensuring brand quality is maintained and brand objectives are met
• Commercial direction and delivery of TV ad campaign assets
• Successfully work with high volumes of marketing material, across print and digital
• Deliver impactful brand content for use across the business
• Work to deadlines and deliver content asset brief requirements for the marketing team
• Devise and execute the social media strategy across all platforms.
• Developing a content plan which reflects external cultural trends relevant to audience insight, with a focus on driving business communication goals.
• Liaise with the performance marketing team to leverage and optimise paid social activity.
• Stay abreast of platform changes and developments working to continuously enhance our reach, following & engagement. 
• Measure campaign effectiveness and KPI’s to drive continuous improvements in strategy and output.
• Track review and analyse ROI on all brand activations, recommending future data – led optimisations & learnings
• Assist in the management of brand budgets with ownership for campaign & agency specific budgets

Skills & experience:

• Experience in a senior level role, ideally within multichannel digital led fashion/ apparel businesses which have experienced rapid growth / transformation
• Strong e-commerce environment experience
• Minimum of 7 years experience
• Extensive experience working on PR / influencers campaigns, either inhouse or through agency management
• Demonstrable experience of successfully managing social media channels
• Strong understanding of digital marketing & ecommerce – demonstrating a digital first mindset
• Excellent written and verbal communication skills, being able to influence key stakeholders
• Customer focused, adept at using data insight to make considered recommendations
• Proactive, high energy attitude with the ability to navigate rapidly changing environments in a collaborative way
• Results focused – comfortable setting, tracking and reporting on campaign & channel KPI’S
• Creative, with a strong appreciation for visual aesthetics.

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