Job description

Lead Marketing Analyst – E-Commerce/Digital

£60,000 - £70,000

Leeds - Hybrid

• Are you passionate about transforming data into actionable insights that drive business growth & success?
• Do you have a keen eye for optimising digital marketing channels and ensuring maximum return on investment?
• Do you love working at pace, in an entrepreneurial environment?

If so, this Lead Marketing Analyst role could be perfect for you!

Forward Role is working with a trailblazing e-commerce platform, who are on the lookout for a seasoned Lead Marketing Analyst to spearhead the data-driven strategies and take performance marketing efforts to new heights.

This is an incredible opportunity for a forward thinking, entrepreneurial candidate who is eager to make an impact on a growing business. This is perfect for someone looking for a challenge with high reward!

Role & Responsibilities:

• Produce actionable insights - Drive improvements in performance that contribute to strategic business outcomes, including new business growth, customer retention, customer service, operational efficiency, and brand engagement.
• Digital marketing performance analysis - Analyse digital marketing performance, collaborating with key stakeholders to drive performance focusing on KPIs such as new customer acquisition, sales, and ROI.
• Business Insight & Analysis – supporting with ad hoc data requests and larger analytical projects across the business, delivering BI and insights to support decision making.
• Develop & maintain reports/dashboards  - Create and manage digital performance reporting dashboards, building visualisations to enable efficient self-service reporting of digital analytics.
• Optimise paid advertising – Enhance paid marketing by utilising data to optimise digital marketing spend and website performance.
• Budget management -  Ensure digital marketing budgets are maintained while delivering effective results
• Collaboration with external agencie - Work with external agencies to ensure timely delivery of relevant and actionable insights.
• Regular reporting - Design and deliver periodic reporting highlighting trends and monitoring KPIs.
• Data Storytelling - Bring insights to life through the art of data storytelling, ensuring key messages land with stakeholders and leaving no room for ambiguity.

Skills & Experience:

• Extensive experience in a similar Marketing Analyst role, ideally working in a e-commerce/retail (or fast-paced B2C environment)
• Must pro-active, and confident in leading strategy and initiatives in line with business goals
• SQL, GA4, Power BI, Snowflake etc.
• Strong understanding of digital marketing channels – with experience in analysing performance
• Delivering insights in to ROAS, ROI and CPA
• Excellent understanding of success metrics across marketing channel
• Excellent understanding of attribution
• Experience with ecommerce analysis and conversion funnels.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.