Marketing Director

£70,000 - £90,000

Manchester, North West

Are you a senior marketer looking to grow a marketing team? Are you looking to put your own stamp on a marketing function and have a major contribution towards business growth? One of the region’s leading law firms is looking for a new Marketing Director where the stage is set for you to do exactly that. As a firm that grew during the covid period and handled it impeccably internally, their culture is a big factor for those joining and for employees to stay.

You will be joining a high performing leadership team contributing to the development and implementation of the firm’s strategy with particular focus on shaping and leading the Marketing strategy.

Key responsibilities:

• Lead the development of the firm’s brand, as part of its strategic business goal to build a strong brand within the legal space.
• Develop and continuously maintain a market leading, creative & innovative marketing strategy, aligned with the firm’s overall business strategy. Ensuring suitably agile to adapt to market trends.
• In conjunction with the firm’s sales and fee earning teams, lead the development of an active, sustainable & profitable sales pipeline.
• Ensure marketing investment is focused on most effective and efficient channels, driving business activity most cost-effectively. Manage the firm’s overall marketing budget.
• Build the firm’s capability in digital channels – web, social, content, online PR, acquisition.
• Build high-performing, inclusive marketing team: across core marketing, communications and data insights teams. 
• Lead by example, living and breathing the firm’s purpose and values.

Person specification:

• Previous marketing leadership experience, preferably within a professional services organisation
• Ability to manage competing priorities.
• A proven visionary – a confident, articulate communicator capable of inspiring, collaborating and building relationships 
• The ability to create focussed plans with impactful next steps – a focus on clarity and execution  
• A strategic problem solver, with validated results building and executing the marketing strategy 
• Customer centricity and data-driven approach – a passion for understanding and exceeding the expectations of brands and customers 
• Excellent communication skills: verbal, written, presentation.
• Strong analytical skills.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.