Want to work for an award winning B2B consultancy?

In a remote first role with weekly meet ups in South Manchester?

And who give part of their profits to charity?

It’s a flexible culture with excellent salary and benefits….

• £40-£50k + company bonus scheme and share options
• 25 days holiday + additional day for your birthday
• 2 days per year for voluntary charity work
• Work from anywhere for 1 month
• Personal development plan
• Regular events, socials and trips abroad
• Life/work coaching sessions with a qualified mentor

The Role:

This is a newly created role, working for a talented Head of Marketing, who will act as a mentor and with whom you’ll help devise and deliver the Marketing strategy. Selected duties:

• Create an inbound marketing plan
• Deliver target number of marketing generated enquiries via a mix of marketing channels, including social media, SEO, website conversion, social/online advertising and email marketing at an acceptable CPA.
• Create or commission content as identified in the plan including but not limited to, web pages, blog posts, social media posts and graphics, emails, video and banner ads.
• Set up campaign measurement, produce results and KPI reports, analyse successes and failures, and aim for a process of continual improvement.
• Build strong relationships with sales team to increase chances of successful campaigns, sharing insights and information, making sure activities are aligned and winning trust.
• Help to set up and use a marketing CRM to help manage campaigns, give a single customer view and report on performance.
• Define automated customer journeys on the website and input into creation of chatbot journeys using SenseHQ.

The Candidate:

• Experience of creating inbound marketing campaigns within B2B professional services
• Track record of successful lead generation campaigns through digital channels
• Someone who can personally manage SEO and website conversion, plus run sponsored LinkedIn campaigns.
• Well versed in keyword research, looking at TAM, suggesting content ideas, addressing technical errors on site etc.
• Expertise in creating email campaigns (via Mailchimp to begin with).
• Detailed, analytical and completer/finisher
• Develops strong relationships with the Sales team

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.