Want to work for a rapid-growth SaaS business?

With flexible hybrid working and offices in central Manchester?

Are you a B2B PR specialist with strong Content skills?

If so, read on…..

Our client is a growing B2B brand on an exciting journey after recent PE backing. They’ve experienced strong year on year growth and have exciting, ambitious plans to grow their business and the opportunities within their team in the next three years.

The ideal candidate will have experience in developing product-centric marketing communications and campaigns. They’ll be an energetic, positive and proactive individual with a keen eye for detail. With the support of the Head of Marketing, you’d be responsible for helping develop the product proposition and messaging to create demand for their software.

The role:

• Delivering B2B product marketing campaigns and initiatives focused on generating revenue
• Market Analysis and researching customer needs and drivers
• Translating product features and benefits into customer value
• Conducting market research to understand customer needs
• Developing product positioning and messaging that differentiates our products from competitors
• Creating compelling content for product collateral, website, and social media channels
• Developing and executijng go-to-market plans for new product launches
• Working closely with the sales team to develop sales enablement tools and training
• Encouraging platform adoption
• Collaborating with cross-functional teams, including product management, sales, and customer success to ensure alignment on marketing strategies and tactics
• Analysing marketing data and providing recommendations for continuous improvement

The candidate:

• 2-3 years of experience in marketing in a SaaS company, ideally within product
• Strong understanding of B2B marketing strategies and tactics
• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects simultaneously

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.