Senior CRM Manager

Manchester

Hybrid working

Very competitive salary + bonus package

Forward Role are working with an established, high growth, retail business to recruit a Senior CRM Manager.

Their reputation in the retail space, investment in the latest tech and vast range of the best products the industry has to offer, are just a few reasons why this market leading e-commerce retailer has seen insane international expansion over the past couple of years.

As Senior CRM Manager you will lead a small team and be responsible for managing the creation, planning & delivery of the CRM global strategy across e-mail & app to enhance customer engagement & retention and lifetime value.

Key Responsibilities:

• Develop and execute a strategic CRM plan and product roadmap to enhance customer value and channel contribution and deliver important strategic initiatives.
• Initiate the scheduling & planning of CRM Communications (BAU, customer lifecycle programs, automated, behavioural) to match trading & business initiatives
• Collaborate with wider teams to outline & understand customer segments that direct content & contact tactics to increase revenue opportunities.
• Collaborate with the Commercial Teams to find areas to enhance and improve the loyalty programme to increase LTV.
• Team up with the translations team to make sure translated CRM content is planned & scheduled in-line with campaign activity.
• Evaluate creative & design work productively to generate effective communications that heighten revenue and customer satisfaction
• Provide regular updates on campaign performance in CRM channels during trading meetings.
• Lead the CRM Team in reporting on channel performance and sharing insights and future recommendations

Skills/Experience/Knowledge Needed:

• Prior experience in a CRM Management role is crucial.
• Marketing experience in the Retail and E-Commerce industry is extremely beneficial (in-house or agency)
• Experience of a CRM/ESP tool such as Emarsys
• Commercial mindset and creative skills
• Experience in managing and developing a team
• Capability to confront business direction if not in-line with business goals.
• Excellent presentation and numerical skills
• Solid working knowledge of Microsoft Office
• Capacity to turn complicated data into actionable insight and suggestions.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.