The Future of Marketing, Digital, and Tech: Emerging Trends and Predictions
Despite the lingering effects of worldwide cost-cutting and risk-averse spending… the Marketing, Digital, and Technology industries are predicting a bright future.
Will you be part of it?
COVID-19 has created a “peculiar global economy” that’s pushed the desire for digital transformation to new heights (Source: The New York Times).
A Global Overview of Marketing, Digital, and Technology
Following a surge in demand for done-for-you Marketing, Digital, and Technology services, these creative industries sit on a precipice. Opportunities galore expand before them, just waiting to be tapped into.
Globally, the Marketing, Digital, and Technology sectors each have a positive CAGR and all are expected to continue on a rapid growth trajectory until at least 2028. According to recent reports from Expert Market Research, Grand View Research, and The Business Research Company…
The marketing industry reached a value of $321 billion in 2022, increasing year on year by 13.1%.
The digital industry reached a value of $731 billion in 2022, increasing year on year by 26.7%.
The technology industry has reached a value of $8.17 trillion in 2022, increasing year on year by 8.2%.
Isn’t that incredible?
To all, these market values are astronomical numbers that allude to a very promising future for businesses and employees alike. In 2024, we can expect the Marketing, Digital, and Technology industries to be attracting billions in worldwide investment - triggering more than a few changes to the current status quo.
The Future of Marketing: Emerging Trends & Predictions
As businesses from all over the world start to expand their services internationally, we predict that PPC and SEM are going to boom to new heights. The global total has already hit $571 billion - increasing the demand for specialist employees like:
Copywriters
PPC Advertisers
SEM Marketers
Content Marketers
SEO Specialists
Social Media Managers
This increase in advertising spending is going to be upscaled over the next few years due to rumoured updates to Google’s search algorithm. Their decision to prioritise content that caters to people - not numbers - will make it harder for businesses to reach their audiences organically (Source: CutThroatMarketing).
Finally, as businesses try to sell to larger and wider markets, emerging social media sites like Threads and TikTok will become crucial to audience interaction. Marketers will turn toward user-generated content to connect with their potential customers on a personal level despite the distance.
The Future of Digital: Emerging Trends and Predictions
A significant portion of the growth in the digital industry can be credited entirely to cybersecurity. It accounts for over $173.5 billion in spending worldwide (Source: Markets and Markets) and it’s no wonder.
Growing concerns for data privacy have encouraged businesses to invest money into firewalls, encryption, and antivirus. This is especially true in countries like the United States, Australia, and the United Kingdom where regulation is getting stricter.
Beyond this, the use of Artificial Intelligence is continuing to grow and will do so long into the future. 82% of B2B marketers say chatbots are a valuable asset to their business (Source: Exploding Topics), showing the versatility and survivability of this simple tool in day-to-day life.
The Future of Technology: Emerging Trends and Predictions
Although mobile phones, tablets, and computers have been sold on the general market for years, a transformation in household technology is on the horizon. Are you ready for it?
Smarter digital systems with higher processing power are starting to support the rise of Web 4.0. This is bound to change the way individuals use their devices at home, integrating the physical and virtual worlds with one another.
To complement this, the ongoing development of Augmented Reality is predicted to significantly increase AI adoption numbers. Already, there are 1.4 billion users worldwide and this is expected to increase to 1.7 within the next year (Source: Exploding Topics).
This massive and progressive shift is bound to drive worldwide demand for specialist talent like Machine Learning Specialists and Software Developers - positions that are already facing vast and stubborn skill shortages.
“In 2024, augmented reality will continue to revolutionise the way brands engage with their audience. AR technology will enable businesses to provide immersive experiences, allowing customers to virtually try products, visualise spaces, and interact with digital elements in the real world.” - Medium
How to Prepare for the Upcoming Changes in Your Industry
You have one of two options. You can either anticipate and prepare for change or you can let it overwhelm you.
Which one sounds more ideal?
Rather than falling behind with the trends in Marketing, Digital, and Technology, you need to look for ways to stay ahead.
In 2024, additional employee training, learning and development, and intelligent recruitment are going to be crucial to your business as it navigates unfamiliar and complex environments.
You need the aid of specialist staff if you want to thrive where others fall.
Recruiting Specialist Candidates through Forward Role
At Forward Role, we offer an in-tune, detail-oriented recruitment service that’ll guide you in making smart decisions for your business.
Whether you want to hire entry-level Marketing, Digital, and Technology candidates that grow as you do, or you want to fill a gap in senior management… we can help.
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