Job description

Analytics Manager – CRM

South Manchester - Hybrid

£55,000 - £60,000

• Are you looking to work for a well-known, fun and passionate brand?
• Do you thrive working in a collaborative environment with the credibility to influence and manage stakeholders?
• Have you always wanted to work for a business who truly care about your wellbeing and development?

Forward Role are working with a fantastic, multi-award winning  business. The company has performed above and beyond and exceeded targets with continued growth.  It’s fast-paced, innovative and an extremely exciting place to work!

The analytics and CRM functions are developing further every day, running a large-scale CRM programme to help shape and build the business strategy. The business understand the value of data and aim for it to be central and run through the entire company.

As a CRM Analytics Manager, you will be leading a team of specialised analysts focusing on CRM and campaign data. You will be coaching a developing the team, working stakeholders and driving decision making with the use of data, personalisation and campaign analysis.

Roles & responsibilities:

• Support the marketing function with strategic planning and development of the marketing plan and CRM strategy utilising your knowledge of the customer database.
• Develop direct campaigns which are meeting objectives and feed in to the overall business goals.
• Ensure campaigns are built and delivered to answer business questions, and that the customer selections and accurate.
• Producing analysis an delivering insight, to evaluate campaigns and learn from the results, using this insight to shape future campaign plans.
• Drive customer communications with the aim to improve customer experience, build customer loyalty and improve overall business performance
• Design, develop and deliver accurate and relevant customer selections
• Deliver bespoke and informative analysis to help improve, shape and optimise customer and marketing campaigns
• Leading the team, supporting analysts with their development and motivate them to achieve personal objectives
• Introduce and developing new and innovative ways of working, trialling new techniques within the department

Skills & experience:

• Extensive experience working in CRM Analytics or a data driven CRM delivery role
• Advanced experience working with campaign management tools such as Salesforce, Adobe, Unica etc.
• Experience with SQL selections
• Team management and development experience
• Very strong attention to detail – working in zero-error environments
• Designing / implementing customer journeys
• Managing projects and workload and dealing with multiple stakeholders
• Manipulating and analysis of large and complex data sets, delivering actionable insights and making recommendations
• Presenting insight and recommendations to stakeholders, and using it to drive strategy and decision making

This is a hybrid role, the successful candidate will be based in the office 1-2 days a week

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.