CRM Executive

CRM Executive

£32k

Manchester City Centre

Forward Role are working with a global, high growth, B2B business to recruit a CRM Executive.

Reporting into CRM Manager and working alongside a Senior CRM Executive you will get the opportunity to work on exciting projects and develop and grow your career.

As CRM Executive, you’ll assist in developing the current automation processes and detect new opportunities and areas for improvement for new lead acquisition and client retention.

Responsibilities:

Help the CRM team create and develop new campaigns and programs within the automation platform
Create and put in place A/B campaign testing plans to detect the greatest performing setups and segmentations.
Be responsible for the organisation, send and reporting of the newsletters to prospects and clients
Own the nurture activity automations with the look to drive engagement and bring in quality leads to sales.
Collaborate with wider business to help drive the client communication to increase use and overall client retention.
Regularly review the lead database to guarantee data is high quality and highly segmented, while ensuring compliance
Help with continual campaign analysis and reporting.

What you will need:

Experience with a Marketing Automation tool
Solid email marketing and CRM campaign experience
Excellent communication skills
Analytical and detail orientated
Excellent time management with the ability to meet deadlines
Experience with CRM software

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.