Job description

PPC Executive

Salary £32-35k

Manchester City Centre – 3 days in, 2 days home

Are you passionate about delivering compelling PPC campaigns that drive incredible results? Do you have a knack for detail and a desire to excel in a collaborative, supportive and continuous learning environment? If so, Forward Role mat have the perfect opportunity for you!

We’re exclusively supporting a Professional Services business who are undergoing an exciting period of growth, new product launches and development – the Head of Digital whom this role reports into believes the time is now to bring the accounts in-house and develop in the internal team with their support, and the support of the 20 strong Digital and tech function.

As a PPC Executive, you will play a pivotal role in the in-house digital marketing team, helping bring their vision to life through impactful and highly targeted paid search & paid social campaigns.

Your day to day will look like:

• Develop and execute PPC strategies to drive qualified traffic and conversions.
• Conduct comprehensive keyword research and analysis to pinpoint relevant keywords for campaigns.
• Create and manage PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising platforms.
• Construct compelling ad copy and optimize ad creative to maximise performance.
• Monitor and analyse campaign performance data to identify trends, insights, and areas for optimisation.
• Implement A/B testing and other optimization techniques to enhance campaign performance.
• Efficiently manage PPC budgets and allocate resources to maximise ROI.
• Stay abreast of industry trends, best practices, and algorithm updates to ensure campaign success.
• Collaborate closely with cross-functional teams, including content creators, designers, and developers, to align PPC campaigns with overall marketing strategies.
• Provide regular reporting and analysis of campaign performance to clients and internal stakeholders.

Your skills & background:

• Minimum of 12 months+ experience managing PPC campaigns, preferably in an agency or digital marketing environment. B2B experience is preferred yet not essential .
• Strong understanding of PPC platforms, including Google Ads, Bing Ads, and social media advertising platforms.
• Proficiency in Google Analytics and other PPC analytics tools.
• Excellent analytical skills and attention to detail.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment.

What you will get in return for your skills & experience:

• A highly competitive salary based on skills and experience
• Collaborative and vibrant city centre working environment, plus flexibility to WFH for 2 days a week
• 25 days paid holiday entitlement (plus public holidays + birthday).
• Extra day off for your birthday and gift voucher
• Vast opportunities for professional development and growth.
• Cycle to work & subsidised Gym Membership Schemes
• Employee Wellbeing Programme
• Access to GP/247 online GP consultation service
• Access to Perks, discounts, and exclusive special offers, plus regular social events
• Opportunities for professional development and growth

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.