Senior Digital Marketing Executive

Senior Digital Marketing Executive/ Up to 35k/ Hybrid Working/ Altrincham

Are you an experienced marketer looking to take the next step in your career? Do you thrive in a fast-paced environment where you can make a significant impact?

I am seeking a Senior Digital Marketing Executive with a strong focus on PPC and website management to join a brilliant team.

If you're passionate about driving lead generation through innovative PPC strategies and optimising website performance for organic SEO, I want to hear from you!

Key Responsibilities:

PPC Strategy and Management:

Lead the planning, execution, and optimisation of PPC campaigns across various platforms.
Continuously monitor campaign performance, analyse data, and adjust strategies to maximise ROI.
Manage healthy PPC budgets, exploring new channels and testing creative approaches to drive lead generation.

Website Management and SEO Optimisation:

Collaborate with the web development team to ensure the website is optimised for lead generation and user experience.
Implement SEO strategies to improve organic visibility and drive quality traffic to the website.
Conduct regular audits and updates to enhance website performance and conversion rates.

Creative Refresh and Innovation:

Spearhead creative refresh initiatives for PPC ads to maintain relevance and effectiveness.
Stay abreast of industry trends and emerging PPC channels, exploring new opportunities for growth and expansion.
Contribute innovative ideas to enhance our PPC and website strategies, driving continuous improvement and innovation.

Cross-Channel Collaboration:

Work closely with the marketing team to align PPC and website strategies with broader marketing initiatives.
Collaborate on cross-channel projects to ensure a cohesive and integrated marketing approach.
Share insights and best practices with team members to drive overall marketing success.

Qualifications:

Proven experience in digital marketing with a focus on PPC and website management.
In-depth knowledge of PPC platforms such as Google Ads.
Paid Social Media Experience across Meta.
Strong understanding of SEO principles and best practices.
Analytical mindset with the ability to interpret data and optimise campaign performance.
Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Benefits:

Competitive salary with growth opportunities based on performance.
Mentorship and guidance from experienced marketing professionals.
Exposure to diverse marketing channels for continuous learning and development.
Vibrant location in Altrincham with a fun and collaborative work environment.
Hybrid working (3 days a week in the office).
Fantastic opportunity for career progression to Marketing Executive or higher roles.

If you're ready to take on a leadership role in digital marketing and drive impactful results for a fantastic business, apply now and join this team of passionate marketers!

Email me your CV and Cover letter: Molly@forwardrole.com