W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9mb3j3yxjklxjvbguvanbnl2jhbm5lci1kzwzhdwx0lw5ldy5qcgcixv0

The Role of PR in B2B Marketing - B2B Marketing Leaders Webinar with Rob Skinner & Claire Lamb

Author: Sam Shinners
W1siziisijiwmjavmdcvmdcvmtuvnduvmzmvmje2l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicg5ks5wbmcixsxbinailcj0ahvtyiisijgwmhg4mdbcdtawm2uixv0

On Thursday, we held our B2B Marketing Leaders Webinar - The Role of PR in B2B Marketinghosted brilliantly by Rob Skinner and Claire Lamb from Skout PR. This was the second run of this session following the success of the first Webinar on the 18th of June. 

Huge thanks to Rob and Claire for hosting such an insightful Webinar (twice!) which once again received great reviews! Thanks also to everyone that joined us on both sessions. 

 

The webinar focused on 3 key topics of discussion:  

 

Measuring the unmeasurable: PR as part of your marketing metrics? 

The importance of integrating PR into your whole marketing mix and how rather than being treated as a stand-alone element, PR can be a very useful tool within your multi-channel communication strategy. Rob discussed how to set clear goals and choose the most effective PR metrics for your business. 

 

Five ways to make your brand more relevant to the media 

Claire talked about how to make your brand relevant to the press, how to overcome PR challenges caused by the increasing length of B2B buying cycles, the importance of story-telling and how to tackle the disconnection between what your B2B brand wants to say, and what the press wants to hear! 

 

Can PR help you convert leads into revenue? 

In short...YES! In the final section of the webinar, Rob discussed how PR can have a positive long-term effect on building brand awarenessPR’s impact on the buyer journey and ultimately how PR can support sales and lead generation as an integral part of your integrated marketing mix. 

 

Skout PR are an award-winning agency, specialising in b2b communications. You can find out more about their services and how they could help your business HERE

 

Virtual events provide a fantastic opportunity for knowledge sharing, business learning and personal development from the comfort of your sofa. Check out our Events Calendar for virtual industry events in July and we’ll keep you informed of any upcoming Forward Role Webinars! You can also have a look at our list of ten free marketing and digital training courses.

  • W1siziisijiwmjavmdcvmjivmtavmjcvmduvmzq2l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicgzmskucg5nil0swyjwiiwidgh1bwiilciyntb4mjuwxhuwmdnjil1d

    Should I Become a Contractor? - The Pros & Cons and How To Get Started!

    As always, in a downturn, the recruitment industry throws up the question of whether or not to “go contracting”. The quest... Read more

    Read blog
    2 weeks ago
  • W1siziisijiwmjavmdcvmtyvmtevmdyvmdmvotqxl0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicgzmckucg5nil0swyjwiiwidgh1bwiilciyntb4mjuwxhuwmdnjil1d

    The 'New Normal' For Forward Role

    So, after 3+ Months of the whole team working from home and only seeing each other via video calls, the time has come for ... Read more

    Read blog
    2 weeks ago
  • W1siziisijiwmjavmdcvmdcvmtuvnduvmzmvmje2l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicg5ks5wbmcixsxbinailcj0ahvtyiisiji1mhgyntbcdtawm2mixv0

    The Role of PR in B2B Marketing - B2B Marketing Leaders Webinar with Rob Skinner & Claire Lamb

    On Thursday, we held our B2B Marketing Leaders Webinar - The Role of PR in B2B Marketing, hosted brilliantly by Rob Skinne... Read more

    Read blog
    4 weeks ago
W1siziisijiwmtgvmdyvmtqvmdevndivmjavmjk0l2zvb3rlci1pbwctymx1zs5qcgcixsxbinailcj0ahvtyiisijiwmdb4nzawxhuwmdnlil1d

Proudly working with...

  • W1siziisijiwmtgvmdyvmtmvmtkvndmvmdivmzmvyw8ucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtuvndavmtkvotqzl29udghlymvhy2gucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtavntavntyvmji4l2jvb2hvby5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdyvmtmvmtkvndkvmzmvodivynjvdghlci5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmjavmdivmduvmtevmdmvntuvntq1l0noyxjsb3r0zsbuawxidxj5lnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdevmzavmtyvmjevmjivmju2l0hhdmfzie1lzglhlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmtgvmdyvmtmvmtkvndcvmjivnzezl2ljzwxhbmqucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdivmdmvmtyvntkvmtevmzq4l0peignvchkucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzqvmzuvnju3l0tqtucucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzivndcvnzmwl01jq2fubi5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdcvmtivmtuvndqvntivmtazl29jywrvlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdivmdmvmtcvmdevmjuvmzqzl0nvb3blcmf0axzliejhbmsucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d