CRM Executive

CRM Executive

£28k - £30k dependent on experience

5% bonus (80% personal 20% business)

2 days a week in the office and 3 remote

Manchester City Centre

Fantastic benefits including 28 days holiday +BH’s

Forward Role are working with a high growth, international, e-commerce retailer to recruit a CRM Exec.

They are financially backed by one of the world's leading venture capitalists and so have big marketing budgets to support in their mission of becoming a global brand.

Everyone here has the opportunity to get involved in a bit of everything and is encouraged to sit in on SMT Meetings that are of interest and present ideas to board level.

They score 4 out of 5 in staff surveys, there is a no hierarchy culture and lots of ownership and autonomy.

Your development and progression will be encouraged and supported by a best-in-class CRM team made up of a Senior CRM Manager, CRM Manager and CRM Exec and substantial training budgets.

Responsibilities:

End to end CRM campaign ownership including planning, delivery and analysis.
Email, SMS and push campaigns as well as promotional activity, newsletters and referrals.
Basic image and HTML amendments where necessary and copy writing and proof reading for campaigns.
Applying best practices for email marketing design and delivery and collating and communicating design briefs to creative teams.
Ownership of campaign QA testing and deployment though the Customer Engagement Platform - BRAZE
Manage customer segment and selection activity from defining the targeting method to writing data selection briefs through to delivery of campaigns.
Monitor campaign stats and reports, comment on performance using data and generate campaign forecasts.
Collaborate with the wider marketing team to create campaigns.
Recommend campaign and audience tests to develop fundamental success metrics.
Understand email activity of competitors and keep up to date with email marketing trends to identify improvement opportunities for future campaigns.

What you will need:

Proven experience in a CRM Marketing role and knowledge of email marketing best practices.
Experience with a CRM platform.
Excellent attention to detail and strong written skills to produce written briefs.
Highly organised with excellent time management and planning skills with the ability to plan and manage several campaigns and tasks.
Experience with Excel and/or Google sheets.
Ability to read data and trend insights and comfortable reporting on performance.
Can work well independently and as part of a team.
Able to take ownership for your work.
Basic hands-on HTML and design packages experience.
An understanding of segmentation.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.