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Job description

Digital Campaigns Lead

Digital Campaigns Lead

E-commerce business

Edinburgh

Up to 45K

I am working with one of the of the UKs most successful e-commerce businesses. This company is number 1 within its sector in the UK, and is growing rapidly. The Digital Campaigns Lead is a newly created position. This person will play a key role in the development and execution of industry leading marketing campaigns and creative content strategies.

Key responsibilities

  • Plan, organize, execute, and evaluate campaigns and marketing channels. Campaigns will include a range of channels such as website, email newsletter campaigns, social media, reviews, on-site and off-site content production, blogs, video, offline media advertising and more

  • Drive differentiation of marketing campaigns through creative idea generation through to delivery.

  • Manage the update and maintenance of the website and other digital channels.

  • Strengthen relationships with external stakeholders to support the marketing objectives of new and existing manufacturer partners.

  • Liaise with partners on products launches, incentives and seasonal offers.

  • Maintain a commercial promotions calendar and work with stakeholders to ensure business objectives are achieved.

  • Ensure client expectations are met in terms of partnership commitments.

  • Plan, implement and monitor all campaigns and deliver a positive ROI.

  • Lead the creation and delivery of an annual content calendar, increasing the current output significantly.

  • Work closely with other departments to plan marketing campaigns with the goal of increasing brand awareness, generating sales, and increasing the volume of returning customers.

  • Report regularly data and insights from our digital portfolio.

  • Stay ahead of trends in digital and content marketing to ensure we remain best in class.

 

Key skills

  • Focus on being a manager for direct reports

  • Previous experience in Marketing Campaign ideation, creation, delivery, management etc.

  • Proven experience in a content/ website management level role is desirable

  • Proven track record of planning and executing successful marketing campaigns

  • Experience of managing a small team

  • Track record of day-to-day delivery capability in a fast paced and autonomous environment.

  • Ability to adapt to an ever-changing environment and prioritise workflows when ad hoc tasks are introduced

 

Please contact eilidh@forwardrole.com for more information

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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