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Job description

Digital Marketing Manager

Digital Marketing Manager – B2B

£32,000 - £37,500 

Home based in the UK with occasional UK travel

HQ is based in Manchester

If you are an accomplished digital marketing specialist and are looking to step up to a Digital Marketing Manager role, then this is the ideal role for you. As a business they offer a lot of flexibility around work patterns and also this role is relatively remote based with occasional travel across the UK and the businesses HQ is based just outside of Manchester.

The business is a successful and high growth training organisation where they offer senior training and leadership programmes to some of the largest organisations in the UK to upskill their staff to be the best version they can in the workplace.

If you’re keen to lead from the front with all things Digital Marketing related then this will allow you to create your own foundations and actually claim the growth of the business digital presence as your own. They have super ambitious growth plans and you could be the reason why they achieve them. In this role you will advise the business how to bring together a collective and effective B2B digital marketing strategy whilst also being tactile enough to execute digital activity and monitor the success.

This role would suit someone with a few years of practical email, content and social media marketing experience, who is ready to take their first steps into a more senior and strategic role, while still using their hands on creative skills.

As the Digital Marketing Manager you will be experienced in:

  • Developing a digital marketing strategy that makes best use of email, content, social and SEO
  • Directly manage the email, social and digital marketing for a portfolio of courses
  • Use our email marketing system to market specific courses; testing and monitoring outcomes to learn what works best
  • Plan and manage social media campaigns that drive web traffic and result in conversions
  • Produce marketing materials such as brochures, blog posts, graphics for use in social media
  • Help with ad hoc customer service and other tasks to cover for team members when absent
  • Write blog posts or longer content pieces that are useful and relevant to our audience of senior professionals
  • Measure effectiveness of marketing campaigns and identify trends
  • Create landing pages for digital marketing campaigns
  • Use Google Analytics to support our SEO and wider marketing strategy

 

The Digital marketing Manager will have strong B2B marketing experience and ideally in email, content marketing and social media. If you have a track record in these areas and have creative flair then this is an ideal role for you and your career and we’d love to hear from you.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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