Digital Marketing Specialist

Retail

Remote work

Full time or part time

25K-35K

This is a very unique and exciting opportunity to join a retail business that is growing. The role offers excellent career growth potential alongside an ambitious management team.

You will take ownership of your own ideas and then deliver results for the brands stores and ecommerce site. You will work closely with store teams and directors day to dat. Liaise with agencies and learn while working closely with expert consultants in areas such as SEO.

The role is remote, working from home. The role is advertised for both Part Time and Full time recognising the opportunity to create a working format to suit the best candidates.

Key responsibilities

Website content updates – content updates for new product, seasonal events etc
Copy writing – impactful copy writing for all areas and platforms
Creating graphics – for everyday marketing needs including a wide range of printed materials and digital outputs
Manage and optimise email marketing campaigns
Source and deliver local and national PR opportunities
Local SEO – using appropriate tools and curating content
Social media – lead content creation
Website evolution – learn and optimise website systems
Wordpress blog content management
SEO Projects – fine tuning the content and site structures with high level of accuracy, and apply changes efficiently alongside expert consultant and web developers
Reporting and analysis – using G Suite tools and automation to help everyday tasks and reporting
Outreach – engage and deliver campaigns with relevant businesses, bloggers and influencers

Key Skills

Varied professional experience in ecommerce and digital marketing
Extensive experience working with WordPress, managing content and controls of this platform
Expertise on the latest digital trends
Graphic design experience suited to digital and print marketing
Proactive approach to learning and improving digital marketing
Ability to review, understand and optimise results
Brilliant creative copywriting
Previous successful PR campaigns for local business and at a national level
Advanced graphic design, for example website design
Experience in e-commerce management, including CRO
Confident with HTML

Please contact Eilidh Sproul for more information

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