Banner Default Image

Job description

Digital Optimisation Manager

A fantastic opportunity has arisen to join a digital first business as their first Digital Optimisation Manager.

You will have tonnes of autonomy, manage a team of 2 and be responsible fr the digital roadmap as you drive digital transformation.


  • Shape the Digital Optimisation roadmap and drive digital transformation; based on data driven insights, sound testing strategy, MI and user journey analytics

  • Lead the optimisation and web feature development roadmap to ultimately improve conversion across the customer conversion funnel, bearing in mind target customer personas and communication strategy

  • Lead the adoption of agile AB & MVT testing principles across Digital team to improve the onsite customer journey and experience; ultimately increasing website funnel conversion

  • Product owner for all Website and App commerce platforms, driving innovation through feature adoption and optimisation roadmaps

  • Product owner for all associated onsite / in App technology platforms that supports the purchase path to conversion, across customer reviews, customer journey monitoring, content personalisation and trading zones

  • Lead all optimisation and development roadmaps and development priorities

  • Work alongside Digital Designers and Web Developers to create UX Briefs and wireframes for customer journey improvements aligned to trading and marketing objectives

  • Plan and manage the delivery of all web development sprints and adhoc developments across internal and external development teams inline with features and Optimisation roadmaps

  • Project manage the scoping and delivery of new web feature and platform projects

  • Use trading, behavioural and customer journey insights provided by Digital Analyst in weekly trading meetings to proactively identify and deliver website optimisation and conversion opportunities

  • Ensure optimisation roadmaps are aligned to deliver reactive trade opportunities

About you:


  • Demonstrate a strong attention to detail and the ability to work with agility and accuracy

  • Adopt a commercially minded approach to optimisation roadmaps, reacting and prioritising in line with business and trading objectives

  • Manage internal key stakeholders (up, down and sideways) and wider team relationships

  • Manage supplier relationships where necessary

  • Coach and develop Web Developer team to deliver strategic goals and maintain operational efficiency 

  • Deputise for the Head of Digital as required

  • Collaborate with Head of Digital, Digital Analyst, Head of Marketing Strategy, and wider Digital Marketing team to drive digital, customer and business growth agenda

  • Assist and support in the development of other team members to ensure accurate and timely delivery of all cross-dependent key priorities

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • New Job Blog (3)

    Marketing & Digital Leaders - An interview with Ant Duffin

    ​In our first instalment, Rachel Wheeler chatted with Ant Duffin, a highly experienced digital leader that has worked with... Read more

    Read blog
    4 days ago
  • New Job Blog (2)

    The Hybrid Workforce - Life after Covid

    ​Last week, Boris unveiled his ‘roadmap’ strategy out of lockdown restrictions, and although it depends on many factors b... Read more

    Read blog
    1 week ago
  • Ir35 Dan (1)

    IR35 - What you need to do

    ​The biggest fear around IR35 (OPW) remains ‘what if’ and the resulting fines and penalties from ‘getting it wrong’.If you... Read more

    Read blog
    1 week ago
Footer Img Blue

Proudly working with...

  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive