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Job description

Paid Social Manager

An innovative gaming company based near Liverpool are looking to recruit a Paid Social Manager to join the subscription arm of the business. Having been established for almost a century, they’re now expanding their online proposition by devising exciting campaigns to manage new customer acquisitions. The Paid Social Manager will effectively support the Head of Digital to own the end-to-end management and deliverables of all paid social campaigns.

Key Responsibilities

  • To manage acquisition via paid social channels (a strong understanding of Facebook Ad Manager is required)
  • Initially managing an external paid social agency (with the aim of bringing this function in-house)
  • Supporting the development of the paid social acquisition strategy, working with the key social media platforms (Facebook, Twitter, LinkedIn, etc.)
  • Working alongside the marketing team to ensure targets are being hit to support the paid social function
  • Helping to enhance the subscription arm of the business via paid social marketing strategies
  • Regularly testing new channels for acquisition
  • Thinking outside the box to generate creative ways to enhance campaign performance

You should ideally:

  • Have at least 3 years’ experience in a similar role
  • Be proficient in Facebook Business and Ads Manager
  • Have an excellent working knowledge of excel, being comfortable analysing data sets, formulas and pivot tables
  • Have the ability to manage large budgets across paid social channels
  • Have excellent verbal and written communication skills
  • Have strong analytical and creative skills
  • Previous experience in a lead generation environment is preferred

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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