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Job description

Social and Influencer Manager

Social and Influencer Manager

Fast Fashion

Manchester

Up to circa 50K (salary bracket is flexible and will depend upon experience)

I am working with a very well-known online fast fashion retailer who continue to grow!

Key responsibilities

  • Drive growth, engagement and revenue across all social channels to ensure performance targets are met.
  • Deliver impactful social media activity involving influencers and partners on core platforms
  • Build strong comms through social platforms to support promotional calendar
  • Evaluate and improve the success of the Social & Influencer strategy, utilise social tools and GA to track performance across Social and influencer channel.
  • Responsible for managing and overseeing our influencer outreach and channel across all tiers (paid and gifted), building and maintain strong relationships with influencers and brand ambassadors.
  • Build a strategy for both Social and Influencers across core platforms and new opportunity platforms, and be at the forefront of marketing campaigns with key influencers and brand ambassadors
  • Reactive to key events, national days, and media culture to our audience, and drive new innovative ideas and key events to engage with target audience
  • Create impactful influencer edits, launches and campaigns to support marketing communication and drive new customers.
  • Identify new opportunities and creative ways to drive our social presence and work with influencers to develop our brands and networks. 
  • Lead daily, weekly, and monthly reporting and analysing on all social and influencer activity including revenue, traffic, engagement, channel growth, competitor insight, and industry insight to encourage a social-first culture within the team

Key skills

  • Experience leading social media (particularly Instagram, TikTok, Facebook & Snapchat)
  • Experience in Influencer marketing (range of tiers / profiles)
  • Industry insight and knowledge on updates and innovations as they occur with excellent knowledge of the influencer landscape in the UK and IRE
  • Creative and across the latest social media and fashion trends and confident in giving creative guidance for the channels and utilising exposure across marketing.
  • Experience in setting and managing budgets for influencers and social activity (small, medium and large-scale), good negotiator and relationship builder.
  • Manage, lead and develop junior team to support social & influencer objectives and goals

Please contact Eilidh Sproul at Forward Role for more information! eilidh@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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