Paid Social Creative Strategist
Salary £40-50k DOE
Manchester City Centre – Hybrid
Forward Role are working with a fast-growing beauty retail business to find a Creative Strategist to own and drive their performance creative strategy across Meta and TikTok paid ads - someone who can turn customer insight and performance data into creative that genuinely scales.
This is a deliberately niche brief, and that's by design. My client isn't looking for a content person or a creative who follows trends and produces nice-looking assets. They need someone who sits at the intersection of creative, performance marketing, data and consumer psychology - someone who understands direct-response creative and consumer behaviour, is comfortable living in the numbers, and can make strategic creative decisions because of what the data tells them, not instead of it.
This is a genuinely key hire for them, one at the heart of some ambitious growth plans over coming years – if you’re interested in taking your career to the next step in a rapidly growing, genuinely exciting eCommerce brand then this might be the role for you…
Key Responsibilities
- Own the creative strategy and testing roadmap across Meta and TikTok ads
- Analyse performance data to understand why creatives are winning or losing - hooks, angles, formats, messaging, offers, CTAs and more
- Identify new creative angles and hypotheses, and build structured tests around them
- Develop briefs for creators, UGC, designers and the internal content team that are genuinely performance-led
- Turn customer pain points, reviews, objections, trends and insights into compelling creative concepts
- Work closely with the Performance Marketer to connect creative decisions directly to CAC, ROAS/MER, CTR, CVR and ultimately revenue
- Track creative fatigue and continually feed new concepts into the pipeline
- Take winning creatives and iterate and scalably produce variations, rather than constantly starting from scratch
- Develop different messaging strategies by product, audience and stage of funnel
- Stay ahead of emerging TikTok and Meta formats and competitor creative, without simply copying trends
- Help build a proper creative testing and reporting framework, so the team knows exactly what's working and why
What You'll Bring
- Proven experience in a performance creative, creative strategy or similar role, ideally with a fast-growing DTC/eCommerce brand
- Experience within beauty, wellness or FMCG is a strong plus
- A track record of managing a high volume of paid-social creative testing
- Strong understanding of direct-response creative principles and what actually drives performance, not just engagement
- Confidence analysing performance data (CAC, ROAS/MER, CTR, CVR) and translating it into creative direction
- Experience briefing creators, UGC talent, designers and/or internal content teams
- A genuine understanding of consumer psychology and what makes people buy
- Deep familiarity with Meta and TikTok ad formats and how they evolve
- Strong commercial instincts - able to connect creative output back to revenue and acquisition goals
This isn't about someone who can look at the numbers and report on what happened - it's about someone who can look at the numbers and know what to do next, creatively. If you're genuinely data-driven but still a creative thinker at heart, and you want to be judged on revenue and performance rather than just creative output, get in touch.
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