
Eurocamp, a leading family holiday provider, were undergoing a period of rapid growth, expanding their sites from 150 to over 400 across Europe. To effectively support this expansion, they required multiple Product Marketing Executives who could quickly familiarize themselves with the content for the new holiday destinations.
Business Challenges
First, the urgent need resulted in difficulties with notice periods as it was vital that they were able to start the role with immediate effect or as little notice period as possible. Additionally, the location of the office posed a hurdle as it was not easily accessible by public transport, requiring candidates who could drive and commute a few days per week. This presented an additional barrier for junior candidates, as many juniors do not drive.
Our Approach & Solutions
Comprehensive Consultation: We met with the Head of Marketing and Marketing Director to gain a deeper understanding of the roles and the calibre of talent they were seeking
Leveraging Our Network: Given the time-sensitive nature of the assignment, we capitalised on our existing networks and exclusive talent database, leveraging relationships we had already established
Extensive Local Search: Considering the office's location, we conducted an extensive search to identify both passive and active candidates in the local area
Targeted Advertising: We advertised the roles on specific job boards and utilised LinkedIn to attract suitable candidates
Ongoing Communication: Throughout the search process, we maintained regular communication with the client, providing updates on our progress and sharing information about the candidates we were engaging with
Our Results
Out of the 8 candidates presented to the client, 6 were selected for a 1st stage interview after a detailed meeting to discuss each candidate's strengths
Following the 1st stage interview, 4 candidates progressed to the 2nd stage
Ultimately, 2 candidates were offered positions. One was an entry-level candidate seeking her first marketing role, while the other was a more experienced professional looking to transition into the travel industry
We successfully negotiated salaries that exceeded the candidates' expectations. In fact, the client was so pleased that they offered both candidates a complimentary holiday
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