Data.

Marketing AnalystLocation: Birmingham - HybridSalary: £40,000-£55,000  We're looking for an analytical and commercially minded Marketing Analyst to join a fast growing retail environment and play a key role in driving data led marketing decisions. You'll turn customer and campaign data into actionable insights that shape marketing strategy, optimise spend, and enhance customer engagement. This is an opportunity to work across multiple marketing channels (digital, CRM, and brand), supporting the delivery of high-impact campaigns that deliver measurable ROI. Role & Responsibilities: Analyse marketing campaign performance across digital, CRM, and offline channels, providing actionable recommendations to optimise activity.Partner with marketing, ecommerce, and trading teams to measure the impact of promotions, loyalty activity, and brand campaigns.Deliver reporting dashboards and visualisations (Power BI, Tableau, or similar) to communicate results and trends to key stakeholders.Use customer and transactional data to segment audiences, understand behaviour, and identify opportunities for retention and acquisition.Support forecasting, budgeting, and A/B testing with insight-driven recommendations.Manage marketing data quality and support integration of new data sources into the analytics environment.Work closely with data and BI teams to ensure consistent measurement frameworks and reporting standards.  Skills & Experience: Experience as a Marketing Analyst, Insight Analyst, or similar in a retail, ecommerce, or consumer-focused environment.Strong SQL skills with the ability to extract, manipulate, and analyse large datasets.Proficient in data visualisation tools (Power BI, Tableau, or Looker).Comfortable working with CRM, campaign performance, and digital marketing data (Google Analytics, Meta, PPC, email, etc.).Excellent communication skills, able to translate complex data into clear, actionable insights for non-technical stakeholders.Strong commercial mindset with an understanding of customer behaviour, sales performance, and marketing ROI.Ideally degree-educated in a numerical, business, or marketing-related discipline.  As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Customer Insights & Data Planning ManagerLocation: Remote, with occasional travel to Dublin. Salary: up to £60,000We’re working with a well-established, fast-growing business in the insurance and financial services sector to find a talented Customer Insights & Data Planning Manager. This is an exciting opportunity for someone who loves turning complex data into clear, actionable strategies that shape customer engagement and marketing performance.As the Customer Insights & Data Planning Manager, you’ll play a key role in helping the marketing function understand and act on customer behaviour. You’ll analyse trends, map customer journeys, and guide test-and-learn initiatives that improve acquisition, retention, and loyalty.This role sits at the intersection of data, marketing, and strategy - ideal for someone who is technically savvy in understanding how different segmentations and cluster models work, but also who is commercially adept, enjoys influencing decision-making and driving measurable results through insight.Key Responsibilities Manage customer segmentation models and performance scorecards covering engagement, conversion, and retention.Develop behavioural journey maps to identify pain points and opportunities for optimisation.Lead test-and-learn programmes, ensuring experiments are designed with clear hypotheses and measurable outcomes.Deliver meaningful insights and strategic recommendations to improve CRM, campaign, and proposition performance.Partner with CRM, data engineering, and automation teams to ensure systems are aligned for accurate targeting and reporting.Present complex analytical findings in a clear, concise way for marketing and senior leadership audiences. What You’ll Bring Strong experience in customer insight, marketing analytics, or data planning.Strong understanding of customer segmentation, lifetime value, and churn metrics.Proficiency in SQL and data visualisation tools; knowledge of Python or R is an advantage (ability to interpret complex modelling work)Hands-on experience with CRM and marketing automation platforms (Salesforce, Adobe, HubSpot, etc.).Excellent communication skills, able to turn data into actionable recommendations.A collaborative mindset and a genuine passion for using data to enhance marketing impact. If you’re looking for a role where you can combine technical, analytical skills with strategic influence - helping a leading brand connect more effectively with its customers - we’d love to hear from you.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Customer Insight & CRM Analyst£55,000-£60,000This role is remote, with occasional travel to the office in Dublin.We’re supporting a leading player in the insurance and financial services sector as they continue to evolve their marketing and data strategy. They’re looking for a Customer Insight & CRM Analyst - a commercially minded analyst who can turn customer behaviour into actionable marketing intelligence.If you thrive on using data to influence strategy, understand what drives customer decisions, and enjoy collaborating with marketing and technology teams to deliver smarter campaigns, this role will give you the scope and visibility you’re looking for.You’ll sit at the heart of the marketing function, bringing clarity and structure to how customer insight informs every decision - from acquisition campaigns to retention strategy. This is a high-impact role that blends analytical rigour with strategic thinking, offering the chance to shape how the business understands and engages its customers.Working closely with CRM, data engineering, and automation teams, you’ll build the frameworks, dashboards, and stories that turn numbers into narrative, helping marketing and product teams take action with confidence.Role & Responsibilities: Lead the development and ongoing evolution of customer segmentation models, providing a clear view of performance across acquisition, conversion, and retention.Design and manage behavioural journey maps to highlight friction points, drop-offs, and opportunities for improvement.Develop and implement test-and-learn strategies, ensuring experiments are designed with clear hypotheses and measurable outcomes.Deliver meaningful insights and recommendations that drive CRM optimisation, campaign strategy, and proposition development.Work closely with marketing leadership to champion the use of data and insight in decision-making, ensuring activity is grounded in customer behaviour.Partner with technical teams to align data flows, integrations, and reporting structures - enabling accurate, timely insight across the organisation.Translate complex analytical findings into clear, compelling stories that non-technical audiences can understand and act upon. Skills & Experience: Experience in customer insight, marketing analytics, or CRM /campaign data strategy role - ideally within a b2c focused business.Fluent in customer metrics such as segmentation, lifetime value, and churn, and know how to apply them to marketing strategy.Confident working with data - comfortable using SQL and visualisation tools, and familiar with advanced analytics concepts (Python/R knowledge is a plus).Experience with CRM and marketing automation platforms such as Salesforce, Adobe, or HubSpot.Exceptional communicator who can simplify complexity, turning analysis into actionable recommendations that drive results.You thrive in a collaborative environment, working closely with cross-functional teams to connect data, insight, and creative strategy.  As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Data Architect (Azure)  Salary up to 100K DOE + bonus Manchester - once a week in the office– remote options available (must be UK based) I'm working with a leading brand in the retail and e-commerce sector who are working on an exciting data transformation project. With millions of customers and significant digital revenues, they're treating data as a strategic asset that will shape the next phase of their growth story. The Role: They're looking for an experienced Data Architect with hands-on cloud migration expertise to lead the design and implementation of their enterprise-wide data architecture. You'll be the technical authority who defines how data is collected, structured, and consumed across the entire organisation, working on a high-impact migration from legacy on-premises systems to a state-of-the-art Azure cloud platform. This is a brilliant opportunity for someone who thinks strategically, loves architecting scalable solutions, and wants to make a tangible impact in a data-driven, fast-paced business. What's on offer: Up to £100K DOE Performance-based bonus Competitive pension Flexible work hours and remote work options - some office attendance required  25 days holiday plus bank holidays Private health and dental care Professional development opportunities Opportunity to shape strategic initiatives including loyalty programmes and new ventures Supportive team environment with data at the heart of the 5-year business plan Fun team events and a supportive work environment. Income protection Discounts on their products What you'll be doing: Leading the migration from legacy on-premises data warehouse to a next-generation Azure cloud platform Developing and implementing a comprehensive data architecture strategy aligned with business goals Creating and maintaining a complete enterprise data catalogue, documenting all systems and data flows Defining architecture principles, standards, and best practices for data collection, integration, storage, and utilisation Working cross-functionally with Operations, Supply Chain, HR, Marketing, IT, and Quality teams to ensure data drives business value Acting as the subject matter expert on data infrastructure, proactively facilitating data changes across departments Identifying innovative ways to extract commercial value from data and improve decision-making Staying updated on emerging technologies and trends to drive continuous improvement Engaging with 3rd party suppliers to evaluate, trial and onboard new data technologies and tooling What you'll need: Experience working in e-commerce, retail, or digital environments with large datasets and high traffic volumes – this background is essential   Strong hands-on experience with Azure data capabilities including ETL, Machine Learning, AI, Storage, and Real-Time Processing Proven track record designing and delivering data transformation and cloud migration projects Solid understanding of data governance standards including GDPR Experience with data modelling Strong agile delivery methodology experience Excellent stakeholder management and presentation skills - comfortable engaging everyone from technical teams to senior leadership Commercially astute with ability to identify business value opportunities in data Self-starter mentality who can drive projects forward autonomously and work effectively in small teams Pre-emptively identify potential problems and address them before they manifest Nice to haves: Experience working with Customer Data Platforms (CDP) and surfacing data into front-end systems Exposure to strategic data initiatives that shaped business direction Track record of delivering multiple projects simultaneously in fast-paced environments If you're an experienced Data Architect looking to lead a transformational cloud migration in a growing, data-centric business where your architecture decisions will directly impact strategic direction, APPLY NOW or email Alicia@forwardrole.com Data Architect (Azure)  As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

BI Developer / Data Engineer – Manchester – Hybrid – Azure | ADF | Power BI Key skills: Azure stack, SQL Server, Data Warehousing, ADF (Azure Data Factory), Power BI, Power AutomateThe Company: I’m working with an industry leader in the FMCG space that’s investing in data to drive smarter, faster decision-making across the business. They’re looking for a BI Developer with a Data Engineering background who can help build out their Azure data platform, streamline data pipelines, and deliver high-impact dashboards that bring real insight to the business. This is a great opportunity to join a company that values clean, connected data and wants to turn it into a true strategic asset.The RoleThey’re looking for a BI Developer with a strong data engineering mindset to join their data team. You’ll be the go-to expert for building robust data pipelines, shaping the data warehouse, and delivering insightful Power BI dashboards that drive smart business decisions. This is a great opportunity for someone who enjoys working across the Azure data stack, loves solving complex data problems, and wants to play a key role in transforming how data is used across the business.What's on offer: Salary up to 57KAnnual bonusHybrid working 2-3 days on site per week8% PensionCar allowancePrivate medical Insurance and MedicashTravel Insurance27 days holiday + BH + birthday offFlexible working (start between 8am-10am) + early Friday finish.Onsite café and parking What you'll be doing: Design, build, and maintain scalable data pipelines using Azure Data Factory (ADF) to support efficient data ingestion, transformation, and loading (ETL/ELT).Develop and optimise SQL Server stored procedures, views, and queries to support data integration, transformation, and reporting requirements.Design and implement robust data warehousing solutions to enable efficient data modelling, storage, and access.Work closely with stakeholders to gather business requirements and translate them into effective BI and data engineering solutions.Develop interactive and insightful Power BI dashboards and reports to visualise key business metrics and trends.Use Power Automate to streamline reporting processes and automate key data workflows and alerts.Ensure data quality, integrity, and governance are maintained across the entire BI solution stack.Monitor, troubleshoot, and optimise data pipelines and BI reports to ensure high performance and reliability.Support ongoing migration, integration, and modernisation initiatives across the Azure data platform. If you are on the market for a new role and want to work with a business where data is at the centre, APPLY NOW or email alicia@forwardrole.comBI Developer / Data Engineer – Manchester – Hybrid – Azure | ADF | Power BI As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Lead Marketing Data Scientist / Advanced Analyst Up to £90,000 // Liverpool Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Data Scientist to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting. As the Lead Marketing Data Scientist, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning. This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom. Role & Responsibilities: Analyse and optimise spend across Google Ads, Meta, and other digital channels Develop and maintain MMM and other statistical models to evaluate marketing effectiveness Produce product demand forecasts to inform commercial planning Work closely with growth, product, and operations teams to translate insights into action Present strategic recommendations directly to senior leadership and the board Skills & Experience: Strong statistical background with proven analytical expertise Experience in ecommerce/retail and working with digital media spend at scale Familiarity with all marketing channels and marketing analytics Advanced predictive modelling experience Working on complex data analytics projects across the business, supporting all teams with data driven insights Confident, influential, and able to engage with stakeholders at all levels Flexible, dynamic, and comfortable in a fast-paced, scale-up environment As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

Senior Marketing AnalystHuddersfield - HybridUp to £50,000A fast-growing, customer-focused organisation is seeking a Senior Marketing Analyst to join their data team. This is a high-impact role, working closely with Marketing, Customer, and Product teams to turn data into actionable insights, optimise campaigns, and drive business growth.You’ll be responsible for understanding customer behaviour across digital platforms and marketing channels, analysing performance, and shaping personalised experiences that increase engagement and retention. The role offers autonomy, exposure to a wide range of marketing disciplines, and the opportunity to make real commercial impact.Role & Responsibilities: Analyse customer behaviour and marketing performance to uncover insights that influence strategy.Design and maintain dashboards and reports using tools.Deliver pre/post campaign and test analysisCollaborate with cross-functional teams to define KPIs, track results, and identify areas for optimisation.Support forecasting and budgeting with data-driven recommendations. Skills & Experience: Experience in a Data Analyst role with a marketing, growth, customer and/or subscription focus.Experience working with messy, frgmented data sets.Strong SQL skills, able to explore, transform, and validate complex datasets independently.Experience with GA4/GTM would be beneficially, but not essential - training can be provided.Confident creating dashboards and visualisations in PowerBI, Tableau, or Looker.Advanced Excel skills, including formulas, pivot tables, and data validation.Ability to communicate insights clearly and influence stakeholders across teams.Self-start and proactive !! Why you should apply: Work in a collaborative, supportive, and approachable team environment.Make a real impact on customer experience and business growth.Enjoy hybrid working flexibility with a mix of office and remote days.Take ownership of data-driven projects with scope for creativity and innovation. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Commercial Strategy AnalystManchester City Centre - Hybrid, 2 x per week in the officeOur client is a rapidly growing, award-winning technology company in the financial services sector. They prioritise people, planet, and profit, creating a workplace culture that values wellbeing, development, and employee voice. They're consistently ranked among the top employers in the UK.The business has a strong track record of growth and are transforming the industry through innovative digital solutions that bring simplicity and transparency to complex financial decisions. The mission-driven approach focuses on supporting customers while maintaining the highest standards of integrity and service.We're seeking a strategic, data-driven Business Performance Analyst to take ownership of core performance and planning models. This pivotal role shapes business decisions by delivering clear insights, accurate forecasts, and data-backed recommendations. It's an excellent pathway position offering high senior visibility and direct impact on company performance.Role & Responsibilities: Own and enhance core forecasting and performance models including: Daily/weekly trading performance trackingRolling quarterly planning and forecastingLong-range annual business planning Drive input quality and model accuracy through: Collaboration with Data & Insights teams to improve forecast automationIntegration of seasonal trends and real-time performance driversPartnership with Marketing, Partnerships, Commercial, and Insights teams to evaluate new initiative impactsMonitoring and analysing market trends to deliver actionable business insights Create cross-functional alignment by connecting activities across teams and reflecting their impact in forecasts and trading plansInfluence senior decision-making through scenario modelling and business strategy analysisSupport Commercial Director with strategic analysis including competitive intelligence, market shifts, and emerging opportunities Skills & Experience: Strong academic background with excellent analytical capabilitiesAdvanced Excel skills (Tableau and SQL useful but not essential)Exceptional business acumen with ability to quickly understand key value driversGrowth mindset with commercial awareness and strategic thinkingExcellent relationship-building skills across all organizational levelsThrives in fast-paced, dynamic environmentsDesire to be central to business performance and growth decisionsStrong communication and presentation abilitiesProactive approach with ability to work independently Career DevelopmentThis is an excellent pathway role designed for ambitious professionals looking to accelerate their career. The position offers 12-24 months of intensive experience at the heart of business performance and growth decisions, providing exceptional preparation for senior roles.The successful candidate will work directly with senior leadership, gaining invaluable exposure to strategic decision-making processes and commercial operations.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Senior Insight AnalystManchester - Hybrid (2 days in the office per week)Our client is a rapidly growing, award-winning technology company in the financial services sector. They prioritise people, planet, and profit, creating a workplace culture that values wellbeing, development, and employee voice. They're consistently ranked among the top employers in the UK.The business has a strong track record of growth and are transforming the industry through innovative digital solutions that bring simplicity and transparency to complex financial decisions. The mission-driven approach focuses on supporting customers while maintaining the highest standards of integrity and service.We're seeking a Senior Insight Analyst to join the expanding analytics team. This is a pivotal role where you'll drive data-driven decision making across the organisation, working closely with senior leadership to optimise performance and maximise growth opportunities.Role & Responsibilities: Conduct comprehensive analysis of business data to identify trends, opportunities, and risks that drive strategic growth initiativesPartner with senior stakeholders across multiple departments to provide analytical support and expertise for growth optimisationProactively identify customer improvement opportunities through data analysis and customer insightsTransform complex data into clear, actionable recommendations for senior leadershipValidate business hypotheses through rigorous data analysis and testingLead presentation and storytelling initiatives to communicate insights effectively to stakeholdersProvide coaching and mentorship to junior team members with potential for line management responsibilities Skills & Experience: Strong academic background with excellent analytical capabilitiesExceptional business acumen with ability to quickly understand key value driversProven experience in data visualisation and creating actionable insights from complex datasetsAdvanced SQL skills and proficiency in Tableau/Power BI or similarStrong stakeholder management and presentation skills at senior levelGrowth mindset with commercial awareness and analytical problem-solving skillsAbility to thrive in a fast-paced, dynamic environment This position offers the opportunity to make a significant impact in a high-growth technology company that's transforming its industry. You'll be working with senior leadership to drive strategic decisions while developing your career in a supportive, values-driven environment.The successful candidate will join during an exciting period of growth and will play a crucial role in shaping the future direction of the analytics function.79537As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.