Data.

Analytics & Measurement Lead York | Hybrid, 3 days in office £65K DOE + benefitsHere's the situation: a UK-wide group with 170+ local sites has outgrown its own tracking setup. Everything currently runs client-side, so it's exposed to ad blockers and browser restrictions, there's no audience segmentation, and no formal measurement plans exist. Someone needs to build all of that from scratch, and that someone is you.This isn't a "maintain what's there" role. You'll be setting the strategy, building the standards, and getting hands-on with the implementation yourself, then turning that into guidance regional teams across Europe can follow.What's in it for you? Salary up to £65KHybrid working, 3 days in the office, with flexible hoursHealth cash planRetail discountsDiscounted services25 days holiday plus bank holidays and volunteering daysOption to buy and sell holidayPensionFunding and support with courses and educationDog friendly office Three things that matter most for this one:You'll lead the move from client-side to server-side tagging, giving the business a metrics-subdomain setup that captures data properly rather than losing it to browser restrictions.You'll own pixel tracking and tagging alongside the analytics itself, so you're not just reporting on a setup someone else built, you're building it.You'll need a genuinely solid grip on cookie consent and GDPR, with a clear view on how the data layer should govern what gets tracked and why.Day to day, expect to be: Setting Group-wide measurement strategy, tagging standards and governanceHands-on with GTM and server-side tagging implementationDefining event, data-layer and conversion-tracking standards across a large, multi-site estateMapping measurement across genuinely complex journeys, websites, booking engines, PMS/PIMS systems and marketing platformsWorking out cross-domain tracking, offline conversion measurement, QR-code attribution and campaign identificationMaking sure paid media gets reliable, consent-aware conversion signalsOwning QA and data quality across the boardSitting alongside Growth, CX and Content teams, turning their questions into measurable outcomes What you'll need to bring: Strong, advanced-level GTM and GA4 experienceA real understanding of server-side tagging and modern measurement architectureExperience building measurement plans and data-layer/event specs from the ground upA track record tracking journeys across multiple domains and systemsConsent-aware analytics know-how, including cookie consent/GDPR and advertising conversion signalsSharp debugging, QA and data quality instinctsThe ability to turn technical measurement into insight non-technical stakeholders can actually act onExperience setting standards for, and supporting, less technical regional teams Why this one's worth a look: it's genuinely a build-from-scratch role, not a "keep the lights on" one, and there's a serious amount of data across the estate to get into.Two-stage process. Apply now or email alicia@forwardrole.com to find out more.Please note, sponsorship isn't available for this role and short-term visas can't be accepted.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

One of the UK’s fastest growing businesses is looking for a Data Analyst to join its expanding data function. Data Analyst Liverpool | Hybrid Working | Up to £60,000 This is an opportunity to join at an exciting stage of growth, working closely with stakeholders across multiple areas of the business to deliver insight that drives commercial decisions.   What's In It For You? Salary up to £60,000 Hybrid working Bonus scheme Private medical insurance Enhanced pension contribution Life assurance 25 days holiday plus bank holidays Additional day off for your birthday Genuine opportunities for career progression and building out a team in future The chance to make a visible impact within a growing data function   The Role You'll be responsible for turning complex data into meaningful business insight, helping stakeholders better understand customer behaviour, campaign performance and commercial opportunities. This is a highly analytical role suited to someone who enjoys solving ambiguous business problems, carrying out deep-dive investigations and delivering actionable recommendations. Key responsibilities include: Analysing customer, marketing and commercial performance data Supporting customer retention and engagement initiatives Developing customer segmentation and behavioural insights Identifying opportunities to improve ROI and customer lifetime value Delivering stakeholder-focused analysis and recommendations Investigating trends, patterns and performance drivers across the business Collaborating with teams to support data-led decision making   About You We're looking for someone who combines strong technical skills with commercial awareness. You'll have: Strong SQL skills Experience in a Data Analyst or similar analytical role A track record of delivering actionable insights from complex datasets Strong stakeholder management and communication skills The ability to work independently and solve open-ended business challenges Experience working with customer, marketing, CRM or commercial data Desirable experience: Ecommerce analytics Customer segmentation and behavioural analysis Marketing effectiveness analysis CRM and loyalty programme analytics Experience with BigQuery or similar cloud-based data environments Exposure to experimentation or A/B testing   Apply Now If you're looking for a role where your analysis will directly influence business decisions and help shape future growth, APPLY NOW or email alicia@forwardrole.com *Please note you must be based in the North West and they cannot offer sponsorship or accept short term visas*   As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.