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Meet the team

Our Forward Rollers

Sam Shinners

I’m Sam, the Marketing Manager at Forward Role

I joined the business right at the beginning, when it was a back bedroom operation, with just me, FR Founder Steve and Peeps the cat. I've done a couple of roles within Forward Role but have worked in Marketing for 4 years - I don’t think anyone knows this brand like I do!

I have loved watching FR grow into the business it is today!

I have a degree in Marketing & Advertising from Lancaster University and have previously worked in luxury sales and as a Business Manager at Benefit.

Outside of work, my life is dominated by my 2 boys, Bobby & Roman, and their various hobbies. My family is my everything! I’ve also been teaching children's dance classes for 18 years and judged national dance competitions.

I also used to be a professional singer from the age of 15 to 25 and toured the country performing gigs- the biggest being at a racing cup final in front of about 15,000 people. I look back and loved every minute of that part of my life, I never really wanted to be famous and I chose to give it all up, because I realised life is too short and I was happiest with my friends and family.

5 quick questions

1.  Favourite boxset of all time

Sopranos, The Wire, Fringe, Stranger Things

2.  Tipple of choice

Vodka, Lime & Lemonade

3.  Spirit animal

Spider Monkey – friendly face and long limbs

4. Favourite album

The Rise and Fall of Ziggy Stardust and The Spiders from Mars – I'm the BIGGEST bowie fan you’ve ever met.

5.   Talent for…

Being unbelievably clumsy

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