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Meet the team

Our Forward Rollers

Sam Shinners

Hi I’m Sam and I'm the Marketing Manager at Forward Role! After graduating from Lancaster University with a degree in Marketing and Advertising, I worked as a Marketing Assistant for a luxury Jewellery business before moving into a high-end sales role, I also worked as an Account Manager for Benefit Cosmetics. 

I then started working at Forward Role over 10 years ago, at the very start of the business, when there was only myself, Steve and Peeps the cat. I've been here ever since! (taking breaks over the years to have my children).

I have a real passion for marketing, which is why I absolutely love my job! Outside of work I have taught dance for around 18 years, I used to be a serious competitive dance teacher and judge national competitions. Once upon a time I was also a professional singer. My life these days revolves around my 2 boys Bobby and Roman.

5 quick questions

1.          Favourite boxset of all time

Can’t choose between The Wire, Sopranos and Fringe

2.          Tipple of choice

Nothing fancy..Vodka Lime & Lemonade...or a fruity cider.

3.          Spirit animal

Spider Monkey...Such cheerful little guys!

4.          Favourite album

The Rise and Fall Of Ziggy Stardust and the Spiders From Mars. I’m probably the biggest Bowie fan you’ve ever met.

5.          Talent for…

Walking on my hands, moonwalking and karaoke

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Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive