Brand Manager

£35,000 - £40,000

FMCG

Preston / Lancashire

The health and beauty industry is as safe a place as you can be at the moment so joining this brilliant business and contributing to their growth plans will be hugely exciting and rewarding! This is a brand new role for the business and will focus on driving brand growth and developing competitively advantaged brand equity.

Key Responsibilities:

Support marketing strategy development in consultation with Head of Marketing
Conduct brand analysis, diagnostic, identifying weaknesses and opportunities
Develop and deploy annual marketing plans for all brands
Development of brand identity toolkit
Compelling, distinctive creative campaign development
Design & packaging development across the portfolio
Media planning across all consumer touchpoints
Work with Digital lead to develop & monitor successful social media programme
Manage consumer PR strategy and key messaging
Pricing analysis, strategy and deployment
Develop key consumer influencer and ambassador relationships
Assist Product Development Managers in developing forward innovation funnel
NPD launch planning to ensure consumer uptake
Business case development to support key initiatives
Strong project management of marketing activity
Championing the brand internally and externally
Strong cross functional working, pivot for all brand activities
Developing and sustaining strong working relationships with all stakeholders
Seek out new marketing opportunities and mitigate risks
Identifying key insights from competitor, consumer, category analysis
Ongoing budget planning and spend control
Key point of contact for all supporting agencies and partners

Person specification

Experience in a brand management role in an FMCG environment
Strong track record in delivering results from marketing campaigns
Experience of trade marketing to retailers / online marketplaces like Amazon
A strong team player with good experience of delivering ideas presentations to senior stakeholders

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.