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Job description

Brand Manager (FMCG)

Brand Manager

£35,000 - £40,000


Preston / Lancashire

The health and beauty industry is as safe a place as you can be at the moment so joining this brilliant business and contributing to their growth plans will be hugely exciting and rewarding! This is a brand new role for the business and will focus on driving brand growth and developing competitively advantaged brand equity.

Key Responsibilities:

  • Support marketing strategy development in consultation with Head of Marketing

  • Conduct brand analysis, diagnostic, identifying weaknesses and opportunities

  • Develop and deploy annual marketing plans for all brands

  • Development of brand identity toolkit

  • Compelling, distinctive creative campaign development

  • Design & packaging development across the portfolio

  • Media planning across all consumer touchpoints

  • Work with Digital lead to develop & monitor successful social media programme

  • Manage consumer PR strategy and key messaging

  • Pricing analysis, strategy and deployment

  • Develop key consumer influencer and ambassador relationships

  • Assist Product Development Managers in developing forward innovation funnel

  • NPD launch planning to ensure consumer uptake

  • Business case development to support key initiatives

  • Strong project management of marketing activity

  • Championing the brand internally and externally

  • Strong cross functional working, pivot for all brand activities

  • Developing and sustaining strong working relationships with all stakeholders

  • Seek out new marketing opportunities and mitigate risks

  • Identifying key insights from competitor, consumer, category analysis

  • Ongoing budget planning and spend control

  • Key point of contact for all supporting agencies and partners

Person specification

  • Experience in a brand management role in an FMCG environment

  • Strong track record in delivering results from marketing campaigns

  • Experience of trade marketing to retailers / online marketplaces like Amazon

  • A strong team player with good experience of delivering ideas presentations to senior stakeholders

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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Proudly working with...

  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive