Banner Default Image

Job description

Head of Marketing

Head of Marketing

Leisure / Hospitality Group

£50,000 - £60,000

North West

This leisure & hospitality brand is looking for double in size this year and quadruple in size by 2023/24. Already established in a few major cities, they are looking to expand their operations across the country. They are looking for Head of Marketing to manage the day to day activities across their existing locations while developing and managing all activities and business plans. This person will be responsible for driving the business’ brand and outreach using a wide selection of channels, in-house and through partnerships. Always looking at the next trends whilst aiming to be the setter, they’re a group of creatives, so the ability to think outside the box is essential in this role.

This will suit a certain type of person – someone a bit “edgy” (who doesn’t mind a little bit of profanity), someone who can think creatively AND commercially and someone who likes the urban scene. Someone from a more corporate “big business” background just won’t work in this instance. This role will start off as a hands on role and then as the team grows, it will become more managerial.

Role responsibilities:

  • Day to Day hands on management of end-to-end campaigns to drive bookings on the website
  • Planning and acquiring of business to ensure exceptional guest experiences driven by knowledge of the market and those that shape it
  • Drive on-line bookings and online retail sales through digital activity including PPC, paid social advertising and retention/repeat visits strategies.
  • Drive user created content on Facebook, Instagram and other social channels.
  • Develop and execute a CRM strategy using captured data to influence the wider marketing plan and to provide all levels of the business with actionable insight.
  • Produce monthly KPI dashboard to track performance trends on all channels including social media.
  • Manage email campaign lifecycle from development of email calendar to email performance focusing on personalisation, automation and cross selling where appropriate.
  • Organic social media overview – working with external partners/suppliers.
  • Lead and develop the bookings team and BDM  
  • A bit of Guerilla marketing wouldn’t be out of the question!
  • Creative PR and crisis management, internal and external comms
  • Website management, including SEO development – working with external partners/supplier
  • Supporting the launch and rollout of new sites and brands (on average x3 new locations per annum.)

Essential

  • Campaign management and social media planning
  • Experience in leisure / multi-site hospitality is crucial in driving online bookings and encouraging repeat visits
  • Someone who knows how to drive people into a venue to eat, drink and be entertained
  • Paid social campaign management
  • PPC experience and management
  • Experience in managing inhouse and external teams
  • An understanding of SEO and best website practises
  • Excellent written skills
  • Experience working with agencies and partners
  • Excellent Communication skills across team functions
  • Experience managing PR activities
  • Understanding of Wordpress and ticket platforms

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • Untitled Design (10)

    Mental Health Awareness Week: 5 Ways To Look After Your Mental Wellbeing

    ​“There is no health without mental health.” – Dr. David Satcher This week it’s Mental Health Awareness Week. ‘Mental heal... Read more

    Read blog
    1 day ago
  • Dan Counter Offer 300w

    7 Reasons Why You Should Consider NOT Accepting A Counter Offer

    ​Your boss may not be Don Corleone but the counter offer is one offer you probably should refuse!Why?As a recruiter you ma... Read more

    Read blog
    1 week ago
  • Blog Image (2)

    ​The Future is Green – Forward Role’s Green Talent Solution

    We recently announced the launch of our exciting green talent solution, delivered in partnership with environmental start-... Read more

    Read blog
    2 weeks ago
Footer Img Blue

Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive