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Job description

Marketing Director

Marketing Director

£80,000 - £100,000 plus benefits

Manchester (with hybrid working)

This established SaaS technology business in Manchester with funding is looking for its first Marketing Director to drive demand generation, new customer acquisition and build the overall brand. This is a newly created role at an exciting time where they are experiencing rapid people and customer growth which they are looking to accelerate over the coming year.

The new Marketing Director will be a driven, innovative, and energetic demand generation leader, with a talent for getting things done. This individual will be a team player, responsible for the scalable and repeatable process of creating a sales pipeline by guiding leads from top of the funnel through to sales conversion. You will oversee all aspects of demand generation to achieve revenue goals that support the company’s fast-paced growth. This includes business development, performance marketing, product marketing, content marketing and alliances.

This position requires an individual who is creative, data-driven in their decision-making process, and well versed in marketing strategy. The candidate must have a firm grasp of marketing best practices, yet also live and breathe pipeline generation.

The ideal candidate for this role will have a strong success record of building measurable demand for B2B SaaS companies and a passion for developing and leading a multi-disciplined team.

Responsibilities

  • Drive team to maximise pipeline creation across multiple channels; including outbound and inbound.
  • Own the lead qualification and follow up process across marketing and sales.
  • Coordinate with sales leader to optimise workflows for marketing / sales conversion.
  • Manage a team of talented individuals.
  • Develop and execute a long term marketing strategy for the whole business.
  • Foster cross-departmental collaboration for new growth marketing opportunities.
  • Enforce impeccable data integrity and timely synchronisation within a range of martech platforms
  • Liaise with the Managing Director to report on internal marketing KPIs.

Requirements

  • 5+ years working in B2B SaaS scale up.
  • Expert knowledge in two of the following disciplines: business development, performance marketing, events execution, channel alliances.
  • Proven track record fostering productive relationships across diverse business units.
  • Ability to navigate ambiguity and manage competing priorities.
  • Excellent communication skills: verbal, written, presentation.
  • Strong analytical skills.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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