Senior CRM Executive
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Location:
Manchester -
Sector:
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Job type:
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Salary:
£35k - 40k per year
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Job ref:
72136
Senior CRM Executive
£35,000 (potential to go higher, dependent on experience)
Hybrid working
Manchester
Forward Role are working with an established, global, B2B, Fintech business to recruit a Senior CRM Exec.
This is a brand new role created to maximise the impact of email marketing, SMS, and automation workflows.
Proficient in Salesforce and Marketing Cloud Account Engagement (previously Pardot), the ideal person for the role will be enthusiastic about using the system to construct and nurture relationships with customers.
Responsibilities:
Tactical campaign planning and delivery – creating email and SMS campaigns using automation to collaborate with lead generation, improve conversion, and develop relationships.
Performance analysis – create and manage routine reporting against KPIs to give a full picture of performance and utilise results to optimise campaigns.
Audience segmentation – to modify campaign messages to audiences at the appropriate point of their journey.
Ownership of the platform to make sure they’re getting the most out it. Working with an outside technical support team to keep everything running efficiently.
Working with the sales teams to perfect lead scoring and lead routing models.
Ensure they are compliant with greatest practise and data protection laws.
The ideal candidate will need:
3+ years proven experience in a CRM role
Experience working with Marketing Cloud Account Engagement (previously Pardot) and Salesforce
A keen eye for detail and design
Commercial focus
Basic HTML experience would be useful
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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