Senior CRM Executive

Senior CRM Executive

Hybrid working (2 days in the office and 3 remote)

£35k

West Yorkshire

Forward Role are working with a business specialising in engagement and loyalty products to recruit a Senior CRM Executive.

Benefits include:

30 days holiday + BH’s
Opportunity to accrue 5 added days of annual leave
Allowance towards a new experiences or learning something new
Pawternity leave to bond with your pet
2 weeks work from anywhere
Volunteer days
Healthcare benefits

9 in 10 employee’s recommend this business as a great place to work and feel their manager genuinely cares about them.

Reporting into the CRM Manager and working alongside a CRM Exec, you’ll be responsible for increasing engagement, usage and retention numbers across all their products.

With solid experience in CRM automation and testing, you’ll be accountable for optimising and developing customer journey automations for email, push and in-app channels.

Responsibilities:

Management of the customer journey automations such as welcome and retention for various brands
Make use of all the CRM channels to result in the biggest impact
Utilise data and segmentation to ensure journeys are more personalised and relevant
Collaborate with the CRM Manager to plan and build new journeys
Carry out thorough A/B testing and optimisation to ensure journeys work more successfully
Report on performance of journeys and deliver findings and insight to the wider business

Experience:

Proven experience in CRM and customer journey automations
Experience with an ESP
Edvidence of commercial results from optimising and advancing current automations
Ability to multitask – specifically with A/B testing plans across numerous journeys
Hands on experience with customer data and segmentation
Solid reporting skills
Experience managing stakeholders

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.