Web Analyst
Are you a data-driven Web Analyst looking to join a high-growth Ecommerce brand?
Forward Role is excited to be supporting in the search for a passionate Web Analyst.
This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.
As a Web Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.
The role will be predominantly focusing on Web Analytics – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.
You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.
- Analyse website and customer behaviour data
- Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
- Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
- Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
- Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
- Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
- Provide insights that inform trading, design, and content decisions.
- Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
- Present data in a way that is clear and digestible for non-technical audiences.
Skills & Experience:
- Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
- Experience with GA4 is essential
- Shopify, ContentSquare and Power BI are desirable
- Experience building reports and dashboards
- Comfortable working with large data sets and turning them into actionable insights.
- Excellent communication skills and stakeholder management.
- Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.
This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
