Contract role - Digital Marketing Specialist – 3 month contract – 2 days in Lancashire – £160-180 per day/£35-40k
Are you a hands-on digital marketer across CRM, lead gen and SEO?
Are you a Microsoft Dynamics 365 pro?
Fancy a contract role where you'll own digital lead generation delivery from day one?
We're recruiting for an experienced Digital Marketing Specialist to join a well-established UK logistics brand on a contract basis, supporting the Marketing team with hands-on delivery of digital lead generation activity across their priority sectors.
The Role
The Digital Marketing Specialist is a delivery-focused contract role, built around three things: CRM, lead generation and SEO. You'll be building and refreshing targeted prospect audiences, managing always-on outreach activity through Dynamics 365, and keeping SEO performance moving in the right direction — all while working closely with Marketing and Sales to keep qualified leads flowing into the business.
About the Role:
- Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
- Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
- Supporting always-on lead generation campaigns and routing qualified leads through to Sales
- Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
- Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
- Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
- Producing regular reporting on campaign performance, lead generation and conversion
About You:
- Hands-on Digital marketing, CRM (Microsoft Dynamics 365), as well as SEO experience essential.
- Previous B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline
- Comfortable working independently and getting stuck in from day one
- Must be immediately available
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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