Social Media Specialist (Brand & Growth)
Central London - 3+ days in office
£35,000 - £45,000 + benefits
Forward Role is recruiting for a fast-growing, premium consumer brand - well-regarded and has built its name so far without any paid marketing. Growth has come from word of mouth and a genuinely engaged following.
They're now looking for the first person to properly own social. There's no strategy to inherit and no playbook to follow - Instagram is already working VERY well and has real momentum; TikTok is untouched, and building it from nothing is entirely down to you!
What you'd be doing:
✨Owning Instagram strategy day to day and pushing it further
✨Building a TikTok presence from zero, including tone, format and content style
✨Writing creative briefs and directing an in-house design team
✨Planning and managing the content calendar around campaigns and key moments
✨Running community management across DMs and comments
✨Growing the brand's audience and reach while keeping its identity intact
✨Setting the metrics that matter and reporting on them honestly
✨Supporting real-world events alongside the online presence
✨Working closely with the wider brand and commercial team
What they're looking for:
✨Genuine knowledge of the luxury, fashion, retail industry and a strong sense of what's actually good
✨Comfortable with data and honest reporting on performance
✨Happy to be hands-on - briefing creative one minute, replying to a DM the next
✨Strong writing and a good sense of tone
✨Confident making decisions quickly, often without a precedent to lean on
Bonus if you've got a trusted freelancer network, have worked across more than one market or have launched a channel from zero before.
This is a genuine ownership opportunity. You'd have full control of the brand's social presence from day one, a clear path of progression, and the chance to build a team underneath you as the function grows, backed by a wider group with real investment behind it.
Hybrid - minimum 3 days a week in a London office, sometimes more.
Send your CV AND Portfolio to ariana@forwardrole.com to apply.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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