Forward Role are working with a rapidly growing healthcare business that has expanded significantly over the last few years, growing from a specialist provider into a broader healthcare organisation.
Marketing Manager (B2C)
£50,000 - £55,000
Hybrid working (3 days onsite and 2 remote)
Preston
With 35 clinics across the UK, the business works closely with the NHS to help reduce waiting times and backlogs, alongside a newer private healthcare division that is already operating across Edinburgh, Macclesfield and London.
They’re now investing further in their marketing function and are looking for a Marketing Manager to take ownership of the marketing strategy and help drive the next phase of growth.
This is a really varied role, covering everything from customer acquisition and conversion through to CRM, lifecycle marketing, referrals, partnerships, digital, content, events and local market activity. You’ll have the opportunity to build integrated campaigns, identify new growth opportunities and use data and insight to directly influence commercial performance.
Responsibilities:
- Own the growth strategy, developing and delivering the marketing plan across audiences, geographies, services and referral channels
- Lead integrated campaigns across paid, social, email, web, PR, events and referral marketing
- Drive digital, CRM and conversion, improving lead generation, nurture, conversion and retention through data and insight
- Grow referrals and strengthen the brand through partnerships, targeted campaigns and compelling audience messaging
- Measure and optimise performance, using data and reporting to improve ROI and identify new growth opportunities
What we’re looking for:
- Strong experience in a growth, campaign or marketing management role, ideally with integrated multi-channel campaigns
- Commercially minded with a strong understanding of customer acquisition, performance, budgets and ROI
- Confident using CRM, marketing automation, analytics and reporting tools to turn data and insight into action
- Strong stakeholder, agency and supplier management skills, with excellent project management and organisation
- Healthcare or regulated sector experience is desirable, as is experience with HubSpot, Google Analytics, Power BI, WordPress, Canva and AI-enabled marketing tools
It’s a great opportunity for a commercially minded marketer who enjoys being hands-on, working across multiple channels and having ownership, rather than being one small part of a large marketing machine.
You’ll be joining a business going through an exciting period of growth, with plenty of opportunity to make your mark as the marketing team continues to develop.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
