Paid Media Manager
Location: Manchester City Centre (2-3 days in office)
Salary: Up to £50,000 DOE
Contract: Full-time, permanent
About the Business
Forward Role are proud to be partnering with a high-growth eCommerce business that has recently entered an exciting new phase of expansion. Backed by strong leadership and a loyal customer base, the company operates across multiple international markets including the UK, US, and Canada.
They’ve built a reputation for carefully curating products with a focus on quality, compliance, and integrity. With ambitious growth plans in place, they are now looking to bring in a Paid Media Manager to take full ownership of their digital acquisition strategy.
The Opportunity
This is a high-impact, standalone role where you’ll lead the paid media function, driving profitable growth and expanding into new channels.
You’ll need to be both strategic and hands-on: analysing performance, testing new ideas, and finding creative ways to navigate complex digital advertising challenges. With a budget of around £20k+ per month, there’s genuine scope to scale further - and for the right person, the potential to grow out a dedicated team as the business continues to expand.
What You’ll Be Doing
- Own the paid media strategy and execution across search, shopping, and social channels
- Broaden the channel mix: test and grow into TikTok, YouTube, cross-network search, and beyond
- Navigate advertising compliance challenges, ensuring campaigns remain live and effective
- Tailor campaigns to seasonal peaks such as Black Friday, January demand, and back-to-work/back-to-school periods
- Manage budgets with a focus on profitable scaling and strong ROAS
- Collaborate with internal teams and agency partners to deliver high-performing campaigns
- Analyse results using GA4 and platform analytics, making data-led optimisation decisions
What We’re Looking For
- Strong D2C paid media experience (experience in regulated or compliance-heavy categories is a bonus)
- Proven track record of driving ROAS and scaling campaigns profitably
- Skilled across Google Ads and Meta; exposure to TikTok/YouTube is advantageous
- Analytical and data-driven, confident using GA4
- Comfortable working in a fast-paced, high-growth business
- Flexible and adaptable — able to adjust to international market coverage (including US time zones)
- Proactive, commercially minded, and excited to bring fresh ideas to the table
Why Apply?
- Opportunity to take ownership of paid media from day one
- Join a small but ambitious marketing team with support from experienced leadership
- Scope to grow the function and build out your own team as the business scales
- Remote-first culture with a Manchester office for collaboration (2–3 days per week)
- Be part of a business with a strong purpose and a genuine focus on quality and integrity
If you’re a Paid Media Manager looking for more ownership, creativity, and the chance to shape strategy in a high-growth eCommerce environment, this is a fantastic next step.
Apply confidentially today to find out more.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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