High growth ecommerce business based in Yorkshire are looking for a brand new Head of Digital Marketing.
This role is responsible for leading and optimising all digital marketing channels including PPC, paid social, Affiliates, SEO, and programmatic.
Key Responsibilities:
Create a culture of innovation, testing, and continuous improvement to ensure that marketing efforts are underpinned by data-driven insights, customer-centric thinking, and cross-functional collaboration.
Develop the digital marketing strategy to drive customer acquisition, revenue growth, and brand awareness.
Oversee the performance of all digital channels, including paid social, PPC, SEO, affiliates, programmatic, and other emerging platforms.
Continual improvement and innovation, evaluation and implementation of new channels, tools, and technologies
Establish KPIs, monitor performance, and ensure best attribution models are in place.
Lead relationships with digital and creative agencies
Grow and lead a high performing team
Leverage analytics, customer insights, and market research to shape strategic direction and identify growth opportunities.
Ensure the customer experience remains at the heart of all campaigns
Role Requirements:
Proven track record in Head of Digital Marketing role ideally with a subscripton based PE backed business within a fast-paced D2C or eCommerce environment.
Extensive knowledge of digital marketing channels including paid social, PPC, affiliates, SEO and programmatic advertising.
Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and utilise data in decision-making processes.
Experience managing multi-million-pound marketing budgets and overseeing multiple agency relationships.
Leadership experience with a history of building and developing high-performing marketing teams.
Familiarity with marketing technology tools (e.g. Google Analytics, marketing automation platforms, advertising platforms, BI dashboards, etc.).
Strategic thinker capable of aligning marketing initiatives with business objectives.
Innovative mindset with a passion for testing, learning and scaling new ideas.
Excellent communicator able to influence internal teams, external partners, and senior stakeholders.
Collaborative team player who thrives in a cross-functional environment.
Customer-first approach ensuring that every initiative enhances the overall brand experience.
High emotional intelligence to foster strong relationships and drive team motivation
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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