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Job description

CRM Manager

Working for a fast growing B2B service provider you will manage CRM for the brand, using Pardot to generate leads, improve operational efficiencies and grow revenue from new and existing customers. You will manage software that streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight.

This is a full time role, hybrid working. Contract or perm options considered. 

Manchester based, £38,000-45,000

About the role:

  • Increase leads, decrease MQL to SQL timeline and support customer retention.
  • Work with other teams within marketing to implement new campaigns and programmes within Pardot across a variety of channels (e.g. websites email, SMS, social, PPC).
  • Manage and maintain Pardot integration with all digital touchpoints.
  • Build, maintain and monitor quality automated workflows across the customer lifecycle.
  • Assist with CRM database strategy to ensure that the properties created support lead generation programmes and provide sales teams with “ideal customer personas”.
  • Collaborate with the necessary teams to implement and measure campaign lifecycles through acquisition, conversion, and retention.
  • Review performance of lead acquisition and nurturing campaigns, optimising campaigns to improve ROI.
  • Implement A/B testing campaigns to identify the best performing setups.

About you:

  • Relevant marketing (e.g. CIM) or digital qualifications (e.g. Certification in Pardot) or database strategy certifications.
  • Strong experience of implementation and use of Pardot.
  • Experience in reviewing and integrating additional software/ Apps into Pardot.
  • Experience of working on email marketing campaigns, lead generation and nurturing.
  • Data analytics software experience, including Google Analytics.
  • Strong email marketing and campaign experience.
  • Experience of setting up effective workflows.
  • Data driven decision making, analytical and detail orientated.
  • Commercially minded.

Interested? Please apply now. If you would like more information please get in touc with Beth Price - or 07732 689 608.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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