CRM Manager

£40,000 - £50,000

Manchester City Centre

This is a hugely exciting time for this e-commerce / online retail business as they hit the next stage of their growth. They have very ambitious plans for 2020 and a CRM Manager will be an important part of the team and overall strategy. You will be responsible for the channel as a whole - setting up the strategy, implementation plans and team growth.

Key Responsibilities

• End to end responsibility of lifecycle campaigns including; segmentation, welcome and re-engagement programs.
• Gather strategic insights to inform CRM strategy in terms of campaign generation and existing campaign improvement.
• Identify and select target groups for campaign initiatives and create testing plans to determine the optimal combination for activity, to include offer, timing, creative etc
• Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed.
• Develop and brief creative copy and concepts to creative team for design.
• Work with data houses to develop and execute cold mailing plans.
• Report on performance to senior management.
• Work with the wider team in order to manage email distribution and trigger creation.

Skills required:

• Proven track record within a CRM marketing role, ideally from a retail or ecommerce background
• A creative flair, yet a solid understanding of ROI and a commercial awareness
• Technically competent
• Experience planning and executing marketing campaigns across a business
• Strong understanding of the impact of direct marketing on consumer behaviour and how it drives engagement through to acquisition and retention
• Experience managing campaigns across direct channels including , email, and traditional mail
• Proven experience of delivering commercial content marketing strategies and plans with emphasis on ROI
• Experience managing campaigns and generating direct sales
• Experience of reporting with Google Analytics

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