Banner Default Image

Job description

Senior Marketing Executive

Working for a leading financial services business in South Manchester, the role will report into the company’s Director and work closely with the Head of Sales who together will set the annual Sales & Marketing objective and strategy.

Job Description

The Marketing Manager will be responsible for the following:-

  • Delivery of a full, integrated annual marketing plan including budget management.

  • Full responsibility for the creation and delivery of an annual Organic Social Media strategy and Content plan including:

    • Creating and maintaining digital content for the website and social media channels including breaking company news, product promotions, awards, team updates, seasonal messaging and industry news commentary across LinkedIn, Twitter, Facebook, Instagram etc.

  • Full responsibility for the creation and delivery of an annual DM plan across key identified customers.

  • Working with external agencies and consultants to create and deliver an annual digital marketing plan including ECRM, SEO, PPC, Paid Social and Online Display by providing defined briefs and objectives.

  • Working with external agencies and consultants to create and deliver an annual PR plan by providing defined briefs and objectives.

  • Devise and review weekly reporting and analytics to measure marketing activity effectiveness and efficiency, deliver a weekly update and adjust accordingly.

  • Work in close collaboration with the Sales team to deliver seamless integration of Marketing and Sales activity across the various identified routes to market.

  • Manage videography and photography production by providing defined briefs and objectives.

The Successful Applicant

The ideal candidate for the Marketing Manager position will have the following skills and experience:-

  • Experience of Marketing within the lending sector and working across multiple routes to market.

  • Experience in Social Media and content creation, DM, Digital Marketing (SEO, PCC and Paid Social), and PR.

  • Strong organisational and time management skills.

  • Familiarity with digital marketing tools and technologies including ongoing database management and ECRM software.

  • Strong ability to work with data as well as interpret and present results with good attention to detail.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • New Job Blog (2)

    The Hybrid Workforce - Life after Covid

    ​Last week, Boris unveiled his ‘roadmap’ strategy out of lockdown restrictions, and although it depends on many factors b... Read more

    Read blog
    6 days ago
  • Ir35 Dan (1)

    IR35 - What you need to do

    ​The biggest fear around IR35 (OPW) remains ‘what if’ and the resulting fines and penalties from ‘getting it wrong’.If you... Read more

    Read blog
    1 week ago
  • New Job Blog

    Worried about changing jobs during the pandemic? Don't be!

    This is a topic that I am coming across a lot lately, especially when speaking with developers. There is an understandable... Read more

    Read blog
    2 weeks ago
Footer Img Blue

Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive