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Job description

Senior Marketing Executive

  • Location

    Manchester

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £25k - 30k per year + Excellent Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.526BCA945.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    48595B

  • Published:

    3 months ago

  • Expiry date:

    2021-04-26

  • Consultant:

    Dan Middlebrook

Working for a leading financial services business in South Manchester, the role will report into the company’s Director and work closely with the Head of Sales who together will set the annual Sales & Marketing objective and strategy.

Job Description

The Marketing Manager will be responsible for the following:-

  • Delivery of a full, integrated annual marketing plan including budget management.

  • Full responsibility for the creation and delivery of an annual Organic Social Media strategy and Content plan including:

    • Creating and maintaining digital content for the website and social media channels including breaking company news, product promotions, awards, team updates, seasonal messaging and industry news commentary across LinkedIn, Twitter, Facebook, Instagram etc.

  • Full responsibility for the creation and delivery of an annual DM plan across key identified customers.

  • Working with external agencies and consultants to create and deliver an annual digital marketing plan including ECRM, SEO, PPC, Paid Social and Online Display by providing defined briefs and objectives.

  • Working with external agencies and consultants to create and deliver an annual PR plan by providing defined briefs and objectives.

  • Devise and review weekly reporting and analytics to measure marketing activity effectiveness and efficiency, deliver a weekly update and adjust accordingly.

  • Work in close collaboration with the Sales team to deliver seamless integration of Marketing and Sales activity across the various identified routes to market.

  • Manage videography and photography production by providing defined briefs and objectives.

The Successful Applicant

The ideal candidate for the Marketing Manager position will have the following skills and experience:-

  • Experience of Marketing within the lending sector and working across multiple routes to market.

  • Experience in Social Media and content creation, DM, Digital Marketing (SEO, PCC and Paid Social), and PR.

  • Strong organisational and time management skills.

  • Familiarity with digital marketing tools and technologies including ongoing database management and ECRM software.

  • Strong ability to work with data as well as interpret and present results with good attention to detail.

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