CRM Manager
£50k (potential to go higher, dependent on experience)
Hybrid working (3 days onsite and 2 remote)
York (15 minute walk to train station & free parking)
Forward Role are working with one of the world’s fastest-growing online retailers, about to take customer engagement to the next level.
They’ve recently invested in a market-leading customer engagement platform and brought in a new Marketing Director to drive ambitious growth across Europe and beyond.
Now, they’re looking for a passionate and strategic CRM Manager to lead the charge. This is your opportunity to build the CRM function from the ground up, shaping global strategy, unlocking the power of data, and delivering personalised campaigns at scale.
The role:
Right now, their CRM activity is simple, broad segments and transactional emails. But the potential? Massive. You’ll have vast amounts of untapped data, the freedom to set strategy, and a talented in-house team of designers and content creators to bring your vision to life.
Working closely with performance marketing, merchandising, and product teams, you’ll transform how they connect with customers, driving loyalty, repeat purchases, and lifetime value.
Responsibilities:
- Develop and deliver a CRM plan to boost retention and engagement across global markets
- Lead the rollout and scaling of a new customer engagement platform
- Work with teams across the business to create personalised customer journeys
- Build and refine automated lifecycle campaigns that drive loyalty and sales
- Use data to segment, personalise, test and optimise performance
What we’re looking for:
- 3-5 years experience leading CRM in eCommerce or retail
- Strong knowledge of customer lifecycle, journey mapping, and retention
- Confident with data, segmentation, triggers, and performance dashboards
- Excellent stakeholder management with a collaborative and proactive approach
- Ability to turn insights into action and measure impact on loyalty, revenue, and campaign performance
Based at their modern York HQ (just a short walk from the station) with flexible hybrid working, you’ll join a collaborative culture that values creativity, ambition, and innovation.
With perks like an onsite gym, regular social events, free parking, and generous product discounts, you’ll have the tools and environment you need to thrive.
If you’re driven by data, excited by strategy, and motivated by impact, this is a rare chance to take ownership of a role that will redefine CRM for a global e-commerce leader.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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