CRM Manager
Up to £45k salary
Manchester
Hybrid working (4 days onsite and 1 remote)
Forward Role are working with one of the fastest growing eCommerce groups in Europe, they’ve been around over 40 years and are home to some of the UK's most renowned and exciting wellness, lifestyle, and consumer brands.
As they continue to expand, they’re taking a major step forward in their growth journey by hiring their first-ever CRM Manager.
This is a unique opportunity to build a CRM strategy from scratch, shape the customer experience across multiple brands, and play a key role in their ambitious global growth plans.
The role:
We’re seeking a CRM Manager to drive our B2C (and occasional trade) email marketing campaigns. You’ll be responsible for creating engaging, data-driven email communications that boost customer acquisition, loyalty, retention, and lifetime value.
This role is hands-on and focuses on strategy, execution, and optimisation of the email channel.
Responsibilities:
- Develop and execute the email CRM strategy across B2C and trade audiences.
- Build and optimise automated email journeys (onboarding, retention, win-back, promotions).
- Segment customers to deliver personalised, relevant email campaigns.
- Analyse campaign performance and implement improvements to increase engagement and conversions.
- Collaborate with marketing, product, and design teams to ensure on-brand, high-quality emails.
- Ensure all email activity complies with GDPR and best-practice standards.
What you’ll need:
- Proven experience managing B2C email CRM campaigns, within an e-commerce business
- Hands-on experience with Klaviyo (essential).
- Strong knowledge of email automation, segmentation, and lifecycle marketing.
- Analytical mindset with the ability to interpret data and optimise campaigns.
- Excellent attention to detail and communication skills.
- Understanding of GDPR and email marketing best practices.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
