Lead Marketing Data Scientist
Up to £90,000 // Liverpool
Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Data Scientist to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting.
As the Lead Marketing Data Scientist, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning.
This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom.
Role & Responsibilities:
- Analyse and optimise spend across Google Ads, Meta, and other digital channels
- Develop and maintain MMM and other statistical models to evaluate marketing effectiveness
- Produce product demand forecasts to inform commercial planning
- Work closely with growth, product, and operations teams to translate insights into action
- Present strategic recommendations directly to senior leadership and the board
Skills & Experience:
- Strong statistical background with proven analytical expertise
- Experience in ecommerce/retail and working with digital media spend at scale
- Familiarity with all marketing channels and marketing analytics
- Advanced predictive modelling experience
- Working on complex data analytics projects across the business, supporting all teams with data driven insights
- Confident, influential, and able to engage with stakeholders at all levels
- Flexible, dynamic, and comfortable in a fast-paced, scale-up environment
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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