We're looking for an experienced eCommerce Lead to drive online sales growth, elevate the customer experience, and lead day-to-day trading across multiple ecommerce channels. This role blends commercial strategy, data-driven decision making, and hands-on execution. You'll manage a team of three and work collaboratively with marketing, CRM, operations, and creative teams to deliver best-in-class digital performance.
Key Responsibilities
- Own trading performance across all international markets, delivering against revenue and margin targets.
- Monitor key KPIs (conversion rate, AOV, sessions) and provide actionable insights to optimise results.
- Manage the ecommerce trading calendar, ensuring alignment with brand marketing and key seasonal moments.
- Oversee all onsite and app merchandising, ensuring product and content accuracy.
- Support the CRO roadmap by driving A/B testing and initiatives to improve conversion and user experience.
- Lead the end-to-end customer journey, ensuring a seamless experience across desktop, mobile, and checkout.
- Own ecommerce reporting, dashboards, and weekly trading updates for senior leadership.
Skills & Experience
- 4+ years' experience in ecommerce trading (fashion or activewear preferred).
- Proven experience managing and developing teams.
- Strong understanding of ecommerce KPIs and digital trading drivers.
- Highly analytical with the ability to turn data into impactful actions.
- Excellent communication skills with the ability to collaborate across marketing, operations, and creative.
- Commercially minded with a track record of delivering measurable results.
Salary & Benefits
- Competitive salary
- Annual bonus scheme (sliding scale)
- Flexible working hours
- Enhanced employer pension contributions
- Private healthcare
- 26 days' holiday plus bank holidays
- 40% staff discount
- Death in service benefit (4× annual salary)
- Free on-site gym
- Free on-site EV charging
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Forward Role is operating as an employment agency.