Senior Marketing Executive – B2B SaaS
Our client is a fast-growing B2B SaaS business on an exciting growth trajectory. They’re looking for a proactive, hands-on Senior Marketing Executive who thrives in fast-paced environments and enjoys working across every aspect of marketing — from campaign strategy and execution to automation and reporting.
The Role
You’ll take ownership of multi-channel marketing campaigns that drive demand, build brand visibility, and support sales enablement. This is a role for someone who loves combining creativity with data-driven decision-making, managing HubSpot workflows, organising webinars, and optimising performance across the funnel.
Key Responsibilities
- Build and optimise HubSpot automations and workflows for lead nurturing and engagement.
- Manage CRM data hygiene and segmentation for accurate targeting.
- Plan and deliver multi-step email campaigns and nurture sequences.
- Produce marketing reports and dashboards using HubSpot, LinkedIn, and Google Analytics.
- Organise and execute webinars end-to-end.
- Manage and grow LinkedIn presence with engaging content and community building.
- Collaborate with Sales, Product, and Customer Success teams to align messaging and campaigns.
- Coordinate with external partners on PPC, SEO, PR, and design projects.
- Support content development: blogs, case studies, whitepapers, newsletters, and landing pages.
- Maintain website pages and product knowledge base, plus create interactive demos.
- Analyse campaigns and recommend optimisations across channels.
What We’re Looking For
- 3 years + in B2B marketing (ideally SaaS or tech).
- Hands-on experience with HubSpot Marketing & Sales Hub.
- Strong digital marketing skills across email, content, social, and CRM workflows.
- Confident running webinars end-to-end.
- Solid analytics skills and ability to turn data into actionable insights.
- Excellent project management and organisational skills.
- Collaborative mindset and strong written communication skills.
Nice-to-haves: GA4 reporting, LinkedIn Ads, ABM experience.
What’s on Offer
- Ownership of impactful projects across the full marketing lifecycle.
- Freedom to experiment and innovate.
- Close collaboration with leadership in a small, agile team.
- A culture focused on learning, autonomy, and growth.
- The chance to shape marketing foundations in a scaling SaaS business.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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