Forward Role are working with a fast-growing eCommerce business operating in a fun, thriving consumer space.
CRM Manager
Hybrid working (3 days onsite, 2 from home)
Manchester
Circa £40k - £55k+
Over the last few years, they’ve more than doubled revenue, built a loyal B2C customer base, and continue to grow across their own brands and major online marketplaces.
This is a hands-on, entrepreneurial business where ideas move fast. CRM is seen as a huge opportunity rather than a finished product, which means this is your chance to make a big impact from day one. You’ll be the go-to CRM specialist, owning the channel, shaping strategy, and helping the business understand its customers like never before.
There’s real scope to build out the function and eventually your own team, so as you grow the business, your own career progression is practically unlimited.
If you love turning data into action, owning a function end-to-end, and being part of a business that’s ambitious and fun, this is the role for you.
The role:
The CRM Specialist will be responsible for managing and optimising customer relationships across their eCommerce websites. You will use customer data, insight, and CRM tools to drive engagement, retention, and lifetime value, while supporting commercial performance across all five eCommerce websites.
This role requires strong analytical capability, hands-on CRM experience, and close collaboration with eCommerce, Marketing, and Commercial teams to deliver targeted, data-led customer communications and journeys.
Responsibilities:
- Own and run the CRM strategy across all eCommerce sites, from day-to-day campaigns to long-term planning.
- Plan, build, and optimise customer communications for onboarding, retention, reactivation, and loyalty.
- Use customer data and insights to deliver personalised campaigns that drive revenue, engagement, and repeat business.
- Work with marketing, eCommerce, and other teams to support launches, promotions, and wider business activity.
- Analyse performance, segment customers, track behaviour, and make recommendations to improve results and grow the function.
What we’re looking for:
- Hands-on experience in a CRM role, ideally in an eCommerce environment.
- Comfortable working with customer data, segmentation, reporting, and using platforms like Google Analytics and GA4.
- Commercially minded with a track record of supporting revenue-driving campaigns.
- Confident communicator who can work with multiple teams and manage several campaigns at once.
- Strong attention to detail with good MS Office skills and a clear understanding of eCommerce customer journeys.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
