Forward Role are partnering with an award winning, high growth, B2C Financial Services business to hire a CRM Specialist to join their growing CRM team.
CRM Specialist
£32k upwards
Hybrid working (3 days in the office, 2 remote)
Flexible start and end times
Manchester City Centre
Benefits include: 8% employer pension contribution, Life Assurance and Group Income Protection, Private Medical Insurance, 25 days holiday + Bank Holidays
This is an exciting opportunity to work for a well-established fintech platform with hundreds of thousands of customers and billions in assets, helping people take control of their financial future.
It’s a fast-paced, collaborative environment where you’ll have the chance to test ideas, optimise campaigns and play a key role in improving customer engagement.
The role:
Reporting to the CRM Manager, this role sits within a wider CRM team of 10 and plays a key role in delivering customer communication strategies that support wider commercial goals.
You’ll be responsible for the end-to-end delivery of CRM campaigns, working cross-functionally to create highly personalised, insight-led communications, with a growing focus on AI-driven targeting and optimisation.
Responsibilities:
- Design and deliver insight-driven, personalised multi-channel CRM campaigns that hit commercial and customer goals.
- Execute campaigns flawlessly and on time through the CRM platform (Salesforce Marketing Cloud.).
- Work cross-functionally to ensure campaigns are consistent across all customer touchpoints.
- Track and optimise performance using testing, analytics, and data-driven insights.
- Maintain risk and compliance standards, making informed decisions within established frameworks.
What we’re looking for:
- Proven experience delivering multi-channel, personalised CRM campaigns at scale.
- Hands-on with AI-driven campaign tools (e.g., “next best action”) to optimise engagement (desirable).
- Able to translate CRM briefs into coordinated campaigns, working effectively across teams.
- Strong technical skills: database querying, email content creation, SQL, HTML/CSS, and marketing automation platforms (desirable).
- Experienced in testing, optimisation, prioritisation, with excellent attention to detail and stakeholder management in a fast-paced environment.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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