Digital Insights Specialist
As the Digital Insights Specialist, you will take ownership for driving measurable digital improvement and bridge the gap between strategy and execution, ensuring all digital channels work harder, convert better and deliver growth.
Bury, Greater Manchester // 4 days in the office
£36,000 – £47,000 + bonus + benefits
Forward Role are partnered with a highly respected, long-established B2B wholesale brand that is investing heavily in digital, data and AI. With a new website launching and significant growth in digital activity, they are now looking for a Digital Insights Specialist to take full ownership of digital performance, optimisation and reporting.
This is a high-impact role where you’ll turn data into commercial improvements across the full digital ecosystem, from website and SEO to email journeys, paid media and product discovery. If you love finding opportunities in the numbers and translating insight into meaningful action, this is the one for you.
As the business scales its digital environment - including a new website, marketing automation, enhanced search, paid activity and community growth - they need a dedicated performance insights expert.
The ideal candidate will have a drive for growth! The will love working in a collaborative environment and naturally curious with a highly analytical mindset.
You will be joining a supportive, values‑led, business with supportive culture, long‑standing customer relationships and a genuine commitment to sustainability. With significant investment in digital, AI and innovation, this is an environment where you can make a real impact and truly shape digital performance.
Role & Responsibilities:
Digital Performance Insight & Analysis
- Analyse data across website, SEO, email, CRM, paid and organic channels to build a clear picture of what is working, and what isn’t.
- Identify patterns, trends and opportunities that drive improvements in engagement, conversion, product discovery and lead generation.
- Act as the go‑to performance expert, answering “How is this performing?” with clarity, context and actionable interpretation.
Turning Insight into Actionable Recommendations
- Develop clear, data driven recommendations for optimisation across website UX, journeys, search, email and paid channels.
- Provide improvement suggestions and prioritised actions for the Digital Lead, Campaigns team, content teams and external agencies.
- Translate complex data into simple, commercially relevant insights stakeholders can act upon.
Email, CRM & Customer Journey Insights
- Review the performance of email journeys, segmentation, workflows and automation.
- Surface insights on audience behaviour, drop-off points, engagement drivers and opportunities for lifecycle improvement.
- Provide recommendations for how journeys can convert better.
Campaign & Channel Performance Review
- Evaluate the effectiveness of digital and paid campaigns.
- Highlight opportunities to improve targeting, creative, messaging or channel mix based on the data.
- Help ensure every campaign learns from the last and is grounded in insight.
Search, Product Discovery & On‑Site Behaviour Understanding
- Monitor how customers find products, interact with search tools and navigate the website.
- Identify friction points, content gaps and discovery opportunities.
- Provide insights that guide optimisations in on‑site search, product visibility and merchandising.
Reporting & Continuous Improvement
- Produce clear and compelling dashboards and performance reports.
- Build a culture of test‑and‑learn by identifying hypotheses, tracking experiments and reporting outcomes.
- Ensure digital insights directly inform decision‑making across marketing, content, creative and commercial teams.
Skills & Experience:
- Experience unearthing actionable insights from digital and marketing data
- Good understanding of digital and marketing channels; web, SEO, email, CRM and paid channels
- Success of driving successful recommendations for improvements across website performance, digital journeys or conversion
- Ability to interpret digital data and turn it into meaningful action
- Strong communicator able to simplify technical insight
- Commercially minded, proactive and curious
- B2B experience is desirable but not essential
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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